Blog
Mar 09, 2010Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.
Feb 26, 2010Rockin’ In The Free World
When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.
Feb 19, 2010We’re All In This Together
Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.
more from the blog
Client shout outs
Coolest show I've ever seen in a theme park...ever!
Shiela Lennon, age 15On Six Flags Ride the Mountain campaign
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Thu Mar 11 23:30:37 +0000 2010


