Youth Insights, Expert Commentary, & Agency Culture

3 Common Challenges for Brands Marketing to Generation Z

1. Approaching Gen Z Differently Than Their Millennial Parents YOUTH MARKETING TIPS: Probe deeper to understand your targeted youth audience behaviors, motivators, and stages in life. Use these insights to identify the content and styles of engagement that will resonate with them. Cultivate relationships by defining a voice that is “peer-to-peer” yet feels aspirational. Make it a company objective...

4 Reasons Why Bonobos Menswear Appeals to Generation Z

Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Bonobos offers a full line of men's suits, trousers, denim, shirts, shorts, swimwear, outerwear and accessories. The company was founded by Stanford Business School Housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. Bonobos is one of several...

Global Internet Trends Report: Youth Market, Technology, and More

We're inspired by Mary Meeker, a former Morgan Stanley internet analyst and now partner at venture-capital fund Kleiner Perkins Caufield Byers, she recently delivered her annual internet trends report at this year’s Code conference in California. Here are her slides:   2016 Internet Trends Report from Kleiner Perkins Caufield & Byers   Some highlights from the presentation: There...

Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study

While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers, we have found that there are many instances where having peer-to-peer youth moderation (most frequently as spokesperson) is highly effective. Allowing one or more of our promising Youthvine experts to co-create the list of questions with us and kick-off the research/ideation discussion, provides the opportunity to...

What One Group of High School Students Think About Social Media

A few weeks ago, our Chief Engagement Officer, Gregg Witt delivered an inspirational talk on “finding your passion and putting it into action" for teenagers interested in content marketing careers at Youth Campaigns Headquarters. Afterwards he sat around the table with 13 teenagers to hear their unfiltered perspectives on social media, and the apps they prefer to use for sharing...

Over 100 Eye-Opening Facts About Generation Z

Generation Z has long been the focus of our attention, we stay immersed in their world through our proprietary Youthvine research studies, innovation projects and social marketing campaigns. Our team helps guide brands marketing to young people -- and their is so much more to learn, and inspiration to be gained from this new breed of consumers. Each quarter, we...

Consumer Insights: Why Generation Z Is Obsessed With Cara Delevingne

3 Insights Consumer Brands Can Learn From Delevingne Aside from being a stunning model-turned-actress, Cara Delevingne (age 23) is a true social media character that connects with Generation Z worldwide. She is a powerful celebrity influencer (to say the least), with more than 24 million followers across her social media accounts. This girl knows how to market herself and keep connected with her...

7 Generation Z Trends Impacting Consumer Brands In 2016

Youth and digital marketing trend predictions intended to inform and inspire The youth market segment is amongst the most dynamic sectors in the marketing industry, and we’ve chosen a few youth-relevant trends that go beyond the “year of smartphone revenue”, customer experience, and agility. We hope you enjoy these 7 insightful trends selected from our Q4 study. ...

5 Valuable Tween Marketing Lessons From YouNow: The Live Streaming Social Network

Let's get right to the point: Take down the corporate veil, humanize your brand, and start socializing in ways that are peer-to-peer. Celebrate and show appreciation for young people who support your brand whenever possible. Spend more time building an authentic fan base within each social channel, and set realistic expectations for engagement. Partner with influential, brand-appropriate young people...

Brand Relevancy With Gen Z: It’s About Hyper-Segmentation and Relatability

As one of the key speakers at the AMA’s (American Marketing Association) Art of Marketing Conference. Our Chief Engagement Officer, Gregg Witt, was stopped for an impromptu interview in the lobby with AMA CEO, Russ Klein. This brief conversation highlights how brands and marketers are successful with reaching Generation Z peer to peer marketing. For the full interview,...

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