Youth Insights, Expert Commentary, & Agency Culture

Teen Fashion Survey: Teens Age 13-18 May Apply

Teen Research Opportunity: APPLY HERE A national teen apparel retailer is looking for teens ages 13-18 to help them understand shopping behaviors and to answer a few questions on teen social media use. IF ACCEPTED for this survey you will be provided a link to the mobile survey app and will recieve a $15.00 target Gift Card for answering approx. 20 questions (2...

3 reasons Snapchat is killing the social media game

Over the last few years, Snapchat has been the fastest growing social network and has caught on like wildfire amongst high school and college students nationwide. Snapchat has become so rampant that it earned itself a place in our language, and a study from the Pew Research Center shows 41% of teens use the app on a regular basis. Below are 3...

Get To Know Gen Z: Massive Influencers Of Family Spendings

While some brands still think they can survive without developing a Gen Z focused marketing strategy, most of them realized the extraordinary buying power of this generation. According to a 2016 study by Piper Jaffray, Generation Z control an astounding $75 billion in discretionary spending annually. Below are some data that should convince brands and marketers of the importance to invest in...

5 Sure-Fire Ways Retailers Can Attract Teen Shoppers

Generation Z is a demographic barely out of high-school that now represents 25% of the U.S. population, and will represent 40% of consumers by 2020. Composed of kids, tweens, and teens, this key consumer segment is driving retailers to rethink their marketing strategies. Different from their Millennial parents, their massive digital media consumption has significantly changed Gen Z’s shopping behaviors. ...

Youth Marketing Myth: Influencer Marketing Is A Quick Fix

Influencer marketing is undeniably one of the most popular industry buzzwords today, and these creative partnerships with social media personalities/creators continue to play a significant role in youth targeted content marketing. However, many brands have a misconception that influencer marketing is a low-cost, quick fix solution that will impact their social media overnight--this couldn't be further from the...

Youth Marketing 101: How to win the hearts and minds of Gen Z

Just as most brands are finally starting to understand the mindset of millennials, a new generation is rising. Generation Z—young people who were born from 1995 onwards—is growing up, making its presence known, and influencing purchasing decisions. Traditional marketing doesn’t work for Gen Z. Marketers today, need to embrace social technologies and new forms of...

Why Snapchat Marketing is the Key to Target Tweens and Teens

There is no better way to successfully engage your audience than communicating where your audience is, and data proves tweens and teens are the most active Snapchat users. While 41% of teens are now on Snapchat, only 23% of them are still using Facebook. The fact remains, teens desire parent-free social media destinations. In addition to being the favorite social network for...

Gen Z Marketing Tips: Create a Powerful Social Media Vanity URL

Like the word implies, a social media ‘Vanity’ URL is a critical starting point to position your brand in the minds of Gen Z audiences. Unifying your website URL and social media channels with your brand name is the obvious best practice for effectively building your digital footprint. However, for some brands, creating a social media handle that...

7 Ways Pokemon GO is Helping Brands Catch Gen Z and Millennial Consumers

1)    For only $1.19 an hour, fashion retailers targeting Millennials are utilizing Lure Modules as part of their marketing strategy to catch Pokéballs and previously rocked threads in style. 2) Fast food restaurant chain, Whataburger is capitalizing on Pokémon Go craze by posting photos on social media of a Pokémon ...

3 Common Challenges for Brands Marketing to Generation Z

1. Approaching Gen Z Differently Than Their Millennial Parents YOUTH MARKETING TIPS: Probe deeper to understand your targeted youth audience behaviors, motivators, and stages in life. Use these insights to identify the content and styles of engagement that will resonate with them. Cultivate relationships by defining a voice that is “peer-to-peer” yet feels aspirational. Make it a company objective...

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