Immersed Thinking

Are Beats Just Hype? One College Student Speaks Up

by Lauren Gourley  |  Posted April 24, 2014 @ 11:27am
YouthVine writer Lauren Gourley explores the Beats by Dre trend and looks to her college peers in order to understand what motivates young people to purchase premium headphones and which brands stand out.
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Are Beats Just Hype? One College Student Speaks Up

Lifehacker Kid to Learn From – Anshul Samar

by Joel Brubaker  |  Posted April 21, 2014 @ 3:31pm
When Anshul was in the sixth grade, he came up with an idea that combined his joy for learning, chemistry and games into a board game called Elementeo.
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Lifehacker Kid to Learn From – Anshul Samar

7 Reasons Why Young People Think Your Brand Sucks

by Gregg Witt  |  Posted April 16, 2014 @ 2:52pm
Building brands and running companies can be one of the most time-consuming and challenging undertakings someone can attempt, and there are plenty of ways it can go south quickly. Even for established brands with seasoned teams.
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7 Reasons Why Young People Think Your Brand Sucks

Apps + Twestival = Millennial Cause Marketing

by Kristen Williams  |  Posted April 15, 2014 @ 5:07pm
If your charitable organization wants in on the increasing number of Millennials supporting nonprofits, you'll first need to speak their digital language. To start, you've got to get yourself an app and organize a twestival.
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Apps + Twestival = Millennial Cause Marketing

TEDxTeen Talks That Rock: Kelvin Doe

by Joel Brubaker  |  Posted April 11, 2014 @ 9:30am
All of us here at Immersive are on the look out for inspiring stories and videos that show the amazing potential of what the next generation of youth is capable of. Kelvin Doe, an inventive young 15-year-old from Sierra Leone, took YouTube by storm with his amazing story of engineering prowess and creativity.
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TEDxTeen Talks That Rock: Kelvin Doe

Four Young People’s Perspectives On College Students Buying $300 Headphones

by Bram Berkowitz  |  Posted April 10, 2014 @ 10:31am
A look at four young people's perspectives on college students buying $300 headphones, and how Beats became more than just a luxury among youth, but a necessity.
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Four Young People’s Perspectives On College Students Buying $300 Headphones

Brand Fandomonium - What Your Brand Can Learn From My Little Pony

by Gregg Witt  |  Posted April 8, 2014 @ 12:49pm
Immersive shares ways My Little Pony is positively impacting their consumers and how they are doing a better job than most at cultivating brand fandom.
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Brand Fandomonium - What Your Brand Can Learn From My Little Pony

Beats by Dre: the expensive tech brand driving youth market trends

by Bobby Desmond  |  Posted March 10, 2014 @ 1:41pm
Part fashion “it” item, part economic status symbol, part music lover must have, Beats are the only brand anyone cares about. But as a full-time college student, full-time music lover, and part-time DJ at a top-40 radio station, for me the most intriguing part of the Beats phenomenon is not its ubiquity, or its crossover into fashion, or its stature. Beats don’t just play music; Beats make music.
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Beats by Dre: the expensive tech brand driving youth market trends