Youth Insights, Expert Commentary, & Agency Culture

Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study

While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers, we have found that there are many instances where having peer-to-peer youth moderation (most frequently as spokesperson) is highly effective. Allowing one or more of our promising Youthvine experts to co-create the list of questions with us and kick-off the research/ideation discussion, provides the opportunity to...

What One Group of High School Students Think About Social Media

A few weeks ago, our Chief Engagement Officer, Gregg Witt delivered an inspirational talk on “finding your passion and putting it into action" for teenagers interested in content marketing careers at Youth Campaigns Headquarters. Afterwards he sat around the table with 13 teenagers to hear their unfiltered perspectives on social media, and the apps they prefer to use for sharing...

Over 100 Eye-Opening Facts About Generation Z

Generation Z has long been the focus of our attention, we stay immersed in their world through our proprietary Youthvine research studies, innovation projects and social marketing campaigns. Our team helps guide brands marketing to young people -- and their is so much more to learn, and inspiration to be gained from this new breed of consumers. Each quarter, we...

Consumer Insights: Why Generation Z Is Obsessed With Cara Delevingne

3 Insights Consumer Brands Can Learn From Delevingne Aside from being a stunning model-turned-actress, Cara Delevingne (age 23) is a true social media character that connects with Generation Z worldwide. She is a powerful celebrity influencer (to say the least), with more than 24 million followers across her social media accounts. This girl knows how to market herself and keep connected with her...

7 Generation Z Trends Impacting Consumer Brands In 2016

Youth and digital marketing trend predictions intended to inform and inspire The youth market segment is amongst the most dynamic sectors in the marketing industry, and we’ve chosen a few youth-relevant trends that go beyond the “year of smartphone revenue”, customer experience, and agility. We hope you enjoy these 7 insightful trends selected from our Q4 study. ...

5 Valuable Tween Marketing Lessons From YouNow: The Live Streaming Social Network

Let's get right to the point: Take down the corporate veil, humanize your brand, and start socializing in ways that are peer-to-peer. Celebrate and show appreciation for young people who support your brand whenever possible. Spend more time building an authentic fan base within each social channel, and set realistic expectations for engagement. Partner with influential, brand-appropriate young people...

Brand Relevancy With Gen Z: It’s About Hyper-Segmentation and Relatability

As one of the key speakers at the AMA’s (American Marketing Association) Art of Marketing Conference. Our Chief Engagement Officer, Gregg Witt, was stopped for an impromptu interview in the lobby with AMA CEO, Russ Klein. This brief conversation highlights how brands and marketers are successful with reaching Generation Z peer to peer marketing. For the full interview,...

A Day in the Life with Gen Z Inspires Innovation.

Inspiring Innovation: Lacorda Laces Skateboarders didn’t expect or intend for shoelace belts to make a fashion statement. But apparel and accessory brand, Lacorda, identified the functionality of shoelace belts by hanging out with influential groups of skateboarders who were fed up with regular belts digging into their sides when bending down to ollie. Through close immersion within their...

Brands Doing it Right: Gen Z Loves VSCO Photo Editing App

Created in 2012 VSCO is a photography app, that is revolutionizing the way Gen Z are taking pictures. The app gives the youth a chance to take professional quality photographs all from their smart phone. Named by Apple, “Best App of 2013” with over a million downloads its first week of being live. VSCO gives more options for filters than...

Youth Marketing LIES: Print-Media Is Extinct

A common belief among marketers is, printed media has become extinct among technology-dependent youth audiences. This prevalent belief undermines the influence of many relevant and functional uses of print media among today’s youth. Although digital media sources remain powerful channels for youth outreach in 2015 it is important to consider when print media could offer a better option for...

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