Youth Insights, Expert Commentary, & Agency Culture

Sweet Lessons From Apps Engaging Tweens To Improve Dental Hygiene

by Gregg Witt  |  Posted May 22, 2015 @ 11:39am
A few inspiring ways brands can help change tween behavior.
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Sweet Lessons From Apps Engaging Tweens To Improve Dental Hygiene

If YouTube Wins “Coolest”, Then Instagram Is The King!

by Gregg Witt  |  Posted May 21, 2015 @ 5:48pm
YouTube is the 'coolest' social platform for teenagers aged 16 to 19, who rate Facebook far lower than the average of all internet users, according to a new study into the latest trends in social networking.
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If YouTube Wins “Coolest”, Then Instagram Is The King!

Brand Messaging For Niche Audiences: What “Maker” Means To Young Creatives

by Gregg Witt  |  Posted May 20, 2015 @ 12:32pm
Understanding cultural and niche audience sensitivities can be synonym to success for brands.
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Brand Messaging For Niche Audiences: What “Maker” Means To Young Creatives

Youth Marketing Lie #1: Influencer Marketing Is A Quick Fix

by Gregg Witt  |  Posted May 19, 2015 @ 11:46am
Influencer Marketing is a powerful tool but doesn't change a brand overnight. Here are our do's and don'ts on how to get it right.
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Youth Marketing Lie #1: Influencer Marketing Is A Quick Fix

Youth Insights: Tips For Effective Online Advisory Groups

by Gregg Witt  |  Posted May 18, 2015 @ 10:58am
There's no better way to learn about young consumers than listening to them directly. Check out our useful tips on how to build and nurture online advisory groups.
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Youth Insights: Tips For Effective Online Advisory Groups

Digital Teens: How Technology Pervades Their Lives

by Lauren Gourley  |  Posted March 17, 2015 @ 11:11am
Excerpts from an informative youth marketing report focused on US teens and the degree to which digital technology permeates their daily routine.
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Digital Teens: How Technology Pervades Their Lives

How Fanta Does Youth Marketing Right

by Gregg Witt  |  Posted April 7, 2015 @ 4:27pm
The Fanta Fun campaign illustrates the perfect blend of elements needed for a successful digital marketing campaign.
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How Fanta Does Youth Marketing Right

What Factors Into Teen Moviegoing Decisions?

by Gregg Witt  |  Posted March 31, 2015 @ 11:18am
What influential factors do teens evaluate when choosing to go to the cinema..or not?
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What Factors Into Teen Moviegoing Decisions?