Youth Insights, Expert Commentary, & Agency Culture

Content Hook Evaluation: Get Tweens And Teens To Bite (Part 1)

by Gregg Witt  |  Posted August 31, 2015 @ 1:28pm
A series of questions that help brands evaluate their current marketing hooks and get inspired for future ones.
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Content Hook Evaluation: Get Tweens And Teens To Bite (Part 1)

Five Steps To Take When Trying To Create Successful Social Videos (Part 2)

by Gregg Witt  |  Posted August 13, 2015 @ 12:31pm
Here are five fundamental steps when trying to make your video a social success.
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Five Steps To Take When Trying To Create Successful Social Videos (Part 2)

The Recipe Behind Burger King’s “Story-Making” Success (Part 2)

by Gregg Witt  |  Posted August 11, 2015 @ 11:41am
A look at Burger King's story-making tactics that engage with a youthful target audiences.
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The Recipe Behind Burger King’s “Story-Making” Success (Part 2)

Five Steps To Take When Trying To Create Successful Social Videos (Part 1)

by Gregg Witt  |  Posted August 10, 2015 @ 12:06pm
Here are five fundamental steps to take when trying to make your video a social success.
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Five Steps To Take When Trying To Create Successful Social Videos (Part 1)

How Target Hits The Bullseye Of Advertising With Four Main Points

by Gregg Witt  |  Posted August 7, 2015 @ 11:38am
How Target uses four main points to push its advertising to the next level.
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How Target Hits The Bullseye Of Advertising With Four Main Points

The Recipe Behind Burger King’s “Story-Making” Success (Part 1)

by Gregg Witt  |  Posted August 6, 2015 @ 12:03pm
A look at Burger King's story-making tactics that engage with a youthful target audiences.
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The Recipe Behind Burger King’s “Story-Making” Success (Part 1)

How To Grab The Attention Of Millennials (Part 2)

by Gregg Witt  |  Posted August 3, 2015 @ 10:29am
The second part of the nine 'attention grabbers' to consider when planning and reviewing campaigns that target millennials.
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How To Grab The Attention Of Millennials (Part 2)

Immersive CEO Weighs In On Disney Channel’s Tween Sensation: Descendants

by Lauren Gourley  |  Posted July 30, 2015 @ 10:21am
Immersive's CEO Gregg Witt shares his thoughts on Disney Channel's next original movie.
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Immersive CEO Weighs In On Disney Channel’s Tween Sensation: Descendants