Immersed Thinking

TEDxTeen Talks That Rock: Kelvin Doe

by Joel Brubaker  |  Posted April 11, 2014 @ 9:30am
All of us here at Immersive are on the look out for inspiring stories and videos that show the amazing potential of what the next generation of youth is capable of. Kelvin Doe, an inventive young 15-year-old from Sierra Leone, took YouTube by storm with his amazing story of engineering prowess and creativity.
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TEDxTeen Talks That Rock: Kelvin Doe

Four Young People’s Perspectives On College Students Buying $300 Headphones

by Bram Berkowitz  |  Posted April 10, 2014 @ 10:31am
A look at four young people's perspectives on college students buying $300 headphones, and how Beats became more than just a luxury among youth, but a necessity.
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Four Young People’s Perspectives On College Students Buying $300 Headphones

Brand Fandomonium - What Your Brand Can Learn From My Little Pony

by Gregg Witt  |  Posted April 8, 2014 @ 12:49pm
Immersive shares ways My Little Pony is positively impacting their consumers and how they are doing a better job than most at cultivating brand fandom.
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Brand Fandomonium - What Your Brand Can Learn From My Little Pony

Beats by Dre: the expensive tech brand driving youth market trends

by Bobby Desmond  |  Posted March 10, 2014 @ 1:41pm
Part fashion “it” item, part economic status symbol, part music lover must have, Beats are the only brand anyone cares about. But as a full-time college student, full-time music lover, and part-time DJ at a top-40 radio station, for me the most intriguing part of the Beats phenomenon is not its ubiquity, or its crossover into fashion, or its stature. Beats don’t just play music; Beats make music.
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Beats by Dre: the expensive tech brand driving youth market trends

What’s up with WhatsApp?

by Kristen Williams  |  Posted March 5, 2014 @ 12:27pm
Facebook recently acquired WhatsApp, a mobile messaging service, for $19B. $19 billion – that’s the number everyone is talking about. How can a mobile messaging company started less than 5 years ago be worth almost as much as Nicaragua’s GDP?
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What’s up with WhatsApp?

Google Glass App Upcycles Fitness and Zombies

by Joshua Mun  |  Posted March 3, 2014 @ 2:54pm
Perhaps a paradigm shift like that of Google Glass’ new fitness app, Race Yourself, demonstrates a few key insights into effective marketing. Instead of persuading consumers to become interested in their product, developers at Race Yourself simply tailor their product towards already established interests of their target consumers.
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Google Glass App Upcycles Fitness and Zombies

As young people flee Facebook, should youth marketers follow?

by Bram Berkowitz  |  Posted February 26, 2014 @ 11:58am
If today’s youth and Facebook had a relationship status, it would be “It’s Complicated.” It is no secret the younger generation has been migrating to newer, trendier social media sites. According to TIME magazine, Facebook has lost more than 11 million young people since 2011. But what exactly does this migration mean? Is Facebook the social media of the past? Should marketers follow suit and abandon Facebook?
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As young people flee Facebook, should youth marketers follow?

Top 7 Things Millennials Demand from Brands

by Lauren Gourley  |  Posted February 19, 2014 @ 5:31pm
In order to win over the Millennial demographic, brands must meet specific expectations before 18-30 year olds consider themselves “brand loyal.” Immersive recently interviewed young adult opinion leaders and created a list of their brand demands:
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Top 7 Things Millennials Demand from Brands