Youth Insights, Expert Commentary, & Agency Culture

TOMS’ Five Best Practices For Purpose-Driven Marketing

by Gregg Witt  |  Posted June 30, 2015 @ 2:51pm
Five best practices proved successful by renown shoe brand TOMS
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TOMS’ Five Best Practices For Purpose-Driven Marketing

How Heritage Brands Stay Youth Relevant: Adidas

by Gregg Witt  |  Posted June 29, 2015 @ 11:17am
An example of a classic brand remaining youth relevant through the ages. Here's how they did it.
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How Heritage Brands Stay Youth Relevant: Adidas

Reasons And Benefits UGG Embraced The Value Of Market Research

by Gregg Witt  |  Posted June 27, 2015 @ 12:42pm
Discover UGG's battle to embrace the value of market research and its benefit.
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Reasons And Benefits UGG Embraced The Value Of Market Research

How Sour Patch Kids Recast YouTube Influencers And Engaged Teens

by Gregg Witt  |  Posted June 26, 2015 @ 10:35am
Inisghtful perspectives on the importance of influencer marketing with Genz from our friends at SourPatch.
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How Sour Patch Kids Recast YouTube Influencers And Engaged Teens

Brand Inspiration: How Safe And Well Online Incentivized Co-Creation With Youth

by Gregg Witt  |  Posted June 25, 2015 @ 4:12pm
Find out how Safe And Well Online tapped into teen body image to encourage co-creation.
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Brand Inspiration: How Safe And Well Online Incentivized Co-Creation With Youth

Revealing Youth Insights Method #4: Cultural Artifacts

by Gregg Witt  |  Posted June 24, 2015 @ 1:19pm
Although "almost" the same age, young consumers are different in their own way. This method identifies differences and helps shape the adequate marketing strategy.
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Revealing Youth Insights Method #4: Cultural Artifacts

Youth Marketing Lie #4: UGC Is The “Free” Way To Content Marketing

by Gregg Witt  |  Posted June 23, 2015 @ 9:56am
Although far from being free content marketing, user generated content remains coveted by marketers. Here's how to get it right.
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Youth Marketing Lie #4: UGC Is The “Free” Way To Content Marketing

Brand Inspiration: How Cornetto Tapped Into Teens’ Love Life

by Gregg Witt  |  Posted June 19, 2015 @ 2:59pm
Discover the creative pieces made for the "Enjoy the Ride" campaign and what your brand can learn from them.
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Brand Inspiration: How Cornetto Tapped Into Teens’ Love Life