Immersed Thinking

Crouching Tumblr; Hidden Youth Culture. The Intro Guide to an Elusive Social Network

by Gregg Witt  |  Posted July 29, 2014 @ 8:16am
With the never-ending list of social media platforms offered today you’re probably asking, "Why use Tumblr?" Many Tumblr users do consider it to be the epicenter of the Internet. Tumblr is a realm where individuality meets community, by giving users the freedom to express themselves along with their ideologies, trends and images with no restrictions.
read more
Crouching Tumblr; Hidden Youth Culture. The Intro Guide to an Elusive Social Network

Tween Commandments

by Gregg Witt  |  Posted May 15, 2014 @ 11:30am
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere. How can you make tweens a part of your brand?
read more
Tween Commandments

5 Things Youth Marketers Ought To Know About Teens

by Gregg Witt  |  Posted April 30, 2014 @ 9:23am
Immersive's YouthVine insights and word of mouth marketing resource explores some of the hottest teen trends of the moment that may inspire, offer new opportunities or otherwise impact youth brands through 2014.
read more
5 Things Youth Marketers Ought To Know About Teens

Are Beats Just Hype? One College Student Speaks Up

by Lauren Gourley  |  Posted April 24, 2014 @ 11:27am
YouthVine writer Lauren Gourley explores the Beats by Dre trend and looks to her college peers in order to understand what motivates young people to purchase premium headphones and which brands stand out.
read more
Are Beats Just Hype? One College Student Speaks Up

Lifehacker Kid to Learn From – Anshul Samar

by Gregg Witt  |  Posted April 21, 2014 @ 3:31pm
When Anshul was in the sixth grade, he came up with an idea that combined his joy for learning, chemistry and games into a board game called Elementeo.
read more
Lifehacker Kid to Learn From – Anshul Samar

7 Reasons Why Young People Think Your Brand Sucks

by Gregg Witt  |  Posted April 16, 2014 @ 2:52pm
Building brands and running companies can be one of the most time-consuming and challenging undertakings someone can attempt, and there are plenty of ways it can go south quickly. Even for established brands with seasoned teams.
read more
7 Reasons Why Young People Think Your Brand Sucks

Apps + Twestival = Millennial Cause Marketing

by Kristen Williams  |  Posted April 15, 2014 @ 5:07pm
If your charitable organization wants in on the increasing number of Millennials supporting nonprofits, you'll first need to speak their digital language. To start, you've got to get yourself an app and organize a twestival.
read more
Apps + Twestival = Millennial Cause Marketing

TEDxTeen Talks That Rock: Kelvin Doe

by Gregg Witt  |  Posted April 11, 2014 @ 9:30am
All of us here at Immersive are on the look out for inspiring stories and videos that show the amazing potential of what the next generation of youth is capable of. Kelvin Doe, an inventive young 15-year-old from Sierra Leone, took YouTube by storm with his amazing story of engineering prowess and creativity.
read more
TEDxTeen Talks That Rock: Kelvin Doe