Youth Insights, Expert Commentary, & Agency Culture

5 Sure-Fire Ways Retailers Can Attract Teen Shoppers

Generation Z is a demographic barely out of high-school that now represents 25% of the U.S. population, and will represent 40% of consumers by 2020. Composed of kids, tweens, and teens, this key consumer segment is driving retailers to rethink their marketing strategies. Different from their Millennial parents, their massive digital media consumption has significantly changed Gen Z’s shopping behaviors. ...

Youth Marketing Myth: Influencer Marketing Is A Quick Fix

Influencer marketing is undeniably one of the most popular industry buzzwords today, and these creative partnerships with social media personalities/creators continue to play a significant role in youth targeted content marketing. However, many brands have a misconception that influencer marketing is a low-cost, quick fix solution that will impact their social media overnight--this couldn't be further from the...

Youth Marketing 101: How to win the hearts and minds of Gen Z

Just as most brands are finally starting to understand the mindset of millennials, a new generation is rising. Generation Z—young people who were born from 1995 onwards—is growing up, making its presence known, and influencing purchasing decisions. Traditional marketing doesn’t work for Gen Z. Marketers today, need to embrace social technologies and new forms of...

Why Snapchat Marketing is the Key to Target Tweens and Teens

There is no better way to successfully engage your audience than communicating where your audience is, and data proves tweens and teens are the most active Snapchat users. While 41% of teens are now on Snapchat, only 23% of them are still using Facebook. The fact remains, teens desire parent-free social media destinations. In addition to being the favorite social network for...

Gen Z Marketing Tips: Create a Powerful Social Media Vanity URL

Like the word implies, a social media ‘Vanity’ URL is a critical starting point to position your brand in the minds of Gen Z audiences. Unifying your website URL and social media channels with your brand name is the obvious best practice for effectively building your digital footprint. However, for some brands, creating a social media handle that...

7 Ways Pokemon GO is Helping Brands Catch Gen Z and Millennial Consumers

1)    For only $1.19 an hour, fashion retailers targeting Millennials are utilizing Lure Modules as part of their marketing strategy to catch Pokéballs and previously rocked threads in style. 2) Fast food restaurant chain, Whataburger is capitalizing on Pokémon Go craze by posting photos on social media of a Pokémon ...

3 Common Challenges for Brands Marketing to Generation Z

1. Approaching Gen Z Differently Than Their Millennial Parents YOUTH MARKETING TIPS: Probe deeper to understand your targeted youth audience behaviors, motivators, and stages in life. Use these insights to identify the content and styles of engagement that will resonate with them. Cultivate relationships by defining a voice that is “peer-to-peer” yet feels aspirational. Make it a company objective...

4 Reasons Why Bonobos Menswear Appeals to Generation Z

Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Bonobos offers a full line of men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories. The company was founded by Stanford Business School Housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. Bonobos is one of several...

Global Internet Trends Report: Youth Market, Technology, and More

We're inspired by Mary Meeker, a former Morgan Stanley Internet analyst and now partner at venture-capital fund Kleiner Perkins Caufield Byers, she recently delivered her annual Internet trends report at this year’s Code conference in California. Here are her slides:   2016 Internet Trends Report from Kleiner Perkins Caufield & Byers   Some highlights from the presentation: There...

Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study

While we pride ourselves in having top-notch professional youth facilitators, moderators, and researchers.  We have found that there are many instances where having peer-to-peer youth moderation (most frequently as a spokesperson) is highly effective.  Allowing one or more of our promising Youthvine experts to co-create the list of questions with us and kick-off the research/ideation discussion, provides...

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