Mar 23, 2010
Change The World
Gen Y is the most civic-minded generation to date. We have this 'can-do' spirit and attach ourselves to large cultural movements because we believe that our generation can make a difference in the world.Mar 17, 2010
We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Mar 09, 2010
Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 26, 2010
Rockin’ In The Free World
When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.Feb 19, 2010
We’re All In This Together
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (2) Comments
Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.
Feb 12, 2010
Don’t Worry, Be Happy!
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (1) Comments
For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs.
Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
Jan 15, 2010
Mark Zuckerberg’s Facebook Privacy Explanations - Do You Agree?
Recently, I've seen countless articles and blogs about Facebook making changes to its privacy settings, and while treading through the privacy settings of my own Facebook page, I have this to say - I don't agree with the explanations Facebook founder, Mark Zuckerberg, has for its 350 million users.Jan 08, 2010
Premise Sponsors Afghani Basketball Team
While the folks at Premise may not have much in the way of basketball skills themselves, they sure enjoy supporting the local hoops stars and worthy non-profits.Jan 04, 2010
And The Premise Holiday Donation Goes to….
Every year Premise asks our colleagues, friends, neighbors and even strangers to help us decide which worthy cause should receive a $500 holiday donation to start the year off right. Find out who received the 2009 donation...
