Aug 14, 2009
Bras and Clean Air
Posted in: Entertain the Senses, Experiental Marketing, Market Research, Youth Culture, Youth Marketing (0) Comments
So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if I’m honest, closer to 15 years), I was curious to see what had changed and what had stayed the same.
Aug 03, 2009
Premise Welcomes New Vice President Client Services
Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client ServicesJul 28, 2009
LA Shorts Fest
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We were lucky enough to attend the LA Shorts Fest (short film festival) in Hollywood last week.
Jul 27, 2009
Are Images Of Diversity Important When Marketing To Teens?
Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).Jul 24, 2009
Do You Grunt?
Posted in: Digital Engagement, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (5) Comments
Yesterday I was cruising Sunset Blvd in Hollywood and I saw a billboard that says "Do You Grunt?"...and I thought, "Huh?". I thought a little too long, because I wasn't able to snap a picture of it.
Jul 13, 2009
Premise Partner, Gregg Witt Invited To Present At MEGA 2009 On College Marketing Best Practices
Hey world wide web-at-large! I've recently been invited to present at MEGA 2009 College Retailer Conference on college marketing best practices.Jul 09, 2009
The Proposal Heard ‘Round The Web - Disneyland Goes Viral
Today I had a good conversation with a journalist from the OCRegister discussing viral marketing for his blog post on Disneyland's Musical Marriage Proposal Campaign.Jul 07, 2009
Good Media Week Article: Kids Flocking to the Web
Kids Flocking to the Web: Nielsen online has confirmed something that most parents likely already know all to well: kids are coming online in droves...Jun 30, 2009
Summer Jobbing, Having Some Fun…No
Posted in: Youth Culture (0) Comments
Unlike in Grease, this summer I am not feeling the summer lovin’. Why, you may ask? It is because I cannot, for the life of me, find a job that will pay me.
Jun 30, 2009
Picture Perfect or Deadly Trend
Picture perfect actors and actresses with gleaming smiles and tight bodies infiltrate every form of media today. Hollywood has always filled itself with men and woman that posses an ‘other-world’ glamor, that’s why they are called stars.
