Feb 13, 2009
Will you be my Valentine?
What have Hallmark and Hershey's done to us? A marketing scheme to sell candy, cards and flowers has instilled warm fuzzies in the hearts of Americans...Unless you are single. Then February 14th causes panic attacks, paranoia and sleepless nights.Feb 03, 2009
Axed Obama Logos
Posted in: Creative/Design Services, Immersive Marketing, Public Relations, Social Media Marketing, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (1) Comments
You may say that waiting until after Obama's historical inauguration to examine some of the campaign logo options is 'a day late a dollar short'. I say nay! Whether or not you care to acknowledge it, the 2008 Obama campaign was far and away the most successful marketing campaign in history.
Jan 29, 2009
By 2049, robots will rule the world
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
I was sent a link to this video by my office buddy, Jack, who also happens to be the resident marketing strategist here at Premise. I thought it was pretty interesting how quickly technology is changing everything in our world.
Jan 23, 2009
I Like to Play with Legos
If you get the opportunity, check out the new test launch of “Digital Box” by Lego which, when held up to an in-store camera, will superimpose a rendering of the completed Lego model on top of the product box on screen.Jan 16, 2009
Economic Downturn = Spam Upswing
An interesting mobile piece on how not to use sms when targeting youth or any demo for that matter from the New York Times.Jan 14, 2009
Immerse Your Content and Message in the Printed Blog
Posted in: Digital Engagement, Immersive Marketing, Public Relations, Youth Culture, Youth Marketing (0) Comments
In my work at Premise I'm constantly in exploration of innovative new ways the team can immerse brands in the online and real worlds of their targeted consumer cultures. This morning I stumbled upon a cool new media source that is not afraid to be different and it's called The Printed Blog.
Jan 02, 2009
Texting is the new black
Posted in: Digital Engagement, Immersive Marketing, Social Media Marketing, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Over the holidays I noticed something that, while quite evident, always seemed less obvious to me. TEXTING IS THE NEW BLACK!Dec 19, 2008
The (Burger) King Conquers New Territory
Posted in: Entertain the Senses, Experiental Marketing, Immersive Marketing, Market Research, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.
Dec 11, 2008
Happy Holidays From Premise!
Posted in: Company Culture, Digital Engagement, Immersive Marketing, Premise News, Public Relations, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
" We make a living by what we get, but we make a life by what we give." - Winston Churchill. Nobody says it better than old Winston, and what better way to celebrate the season than to give the gift of giving. Premise wants your help in deciding which cause will receive a $500 holiday donation (runner sup receive $100 each).
Nov 26, 2008
Team Edward or Team Jacob?
Unless you haven't left your house in the last several months I'm certain you've heard of the phenomenon that is (cue suspenseful music)..."Twilight"!
