immersive ramblings blog
Nov 07, 2008

Halloween Costumes Gone Awry!

During my college years it seemed that Halloween became an excuse to go to the bars in your underwear, but now this trend has trickled down to the youngsters and parents are having to navigate their young children away from provocative and overtly sexual Halloween costumes targeted directly at the youth market.

 

Oct 27, 2008

In-game Advertising

Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.

 

Oct 22, 2008

Cha-Cha

I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.

 

Oct 06, 2008

Orange: The Color of Decaffeinated Coffee

"Is that decaf? "I attended a function at my son's school and as usual had to check out the desert table to see what all the great domestic parents had brought to share. I fill my plate with a few samples and find myself headed for the much needed coffee.

 

Sep 29, 2008

To go guerrilla, or not to go guerrilla? That is the question…

John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.

 

Sep 18, 2008

Kiehl’s and Hollywood Join Forces For a Good Cause

The world is FULL of companies attempting to increase sales by promising a large donation to worthy causes. I’m pretty skeptical sometimes, but this one actually sounds legitimate!

 

Sep 12, 2008

The Times, They are a Changin’!

Right when I think I have the latest in technology, Apple goes out and shakes things up. I just recently bought an iPod nano along with my MacBook Pro. I was feeling pretty high tech until I realized that the new nano was just launched yesterday and features a much slimmer, sleeker design as well as a bunch of other cool new features.

 

Sep 10, 2008

The End of the Energy Empire? The ban is coming…

I've recently been seeing a lot of coverage around MillerCoors being sued by The Center For Science in the Public Interest (CSPI) over their alcoholic energy beverage, Sparks. Citing the health concerns and that the combination of alcohol and caffeine is dangerous.

 

Sep 09, 2008

Six Flags Ride the Mountain Wraps Up Another Successful Season

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For the second year, Premise teamed up with Six Flags Magic Mountain Theme Park in Valencia, CA to provide action sports shows on a skatepark demo course inside the park all summer long.

 

Sep 02, 2008

Commercializing Childhood

An interesting article providing perspectives on marketing to youth recently posted on towardfreedom.com with Susan Linn forwarded to me by Premise friend Aaron Smith. Agree with a lot of what she has to say, LOVE her statement that refers to marketing of yesteryear like a BB gun and today's marketing like a smart bomb!

 

 

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