Sep 29, 2008
To go guerrilla, or not to go guerrilla? That is the question…
Posted in: Guerilla Marketing, Immersive Marketing, Public Relations, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.
Sep 18, 2008
Kiehl’s and Hollywood Join Forces For a Good Cause
Posted in: Immersive Marketing, Market Strategy, Public Relations, Targeting from the Inside Out, Youth Marketing (0) Comments
The world is FULL of companies attempting to increase sales by promising a large donation to worthy causes. I’m pretty skeptical sometimes, but this one actually sounds legitimate!
Sep 12, 2008
The Times, They are a Changin’!
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Youth Culture, Youth Marketing (0) Comments
Right when I think I have the latest in technology, Apple goes out and shakes things up. I just recently bought an iPod nano along with my MacBook Pro. I was feeling pretty high tech until I realized that the new nano was just launched yesterday and features a much slimmer, sleeker design as well as a bunch of other cool new features.
Sep 10, 2008
The End of the Energy Empire? The ban is coming…
I've recently been seeing a lot of coverage around MillerCoors being sued by The Center For Science in the Public Interest (CSPI) over their alcoholic energy beverage, Sparks. Citing the health concerns and that the combination of alcohol and caffeine is dangerous.Sep 09, 2008
Six Flags Ride the Mountain Wraps Up Another Successful Season
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For the second year, Premise teamed up with Six Flags Magic Mountain Theme Park in Valencia, CA to provide action sports shows on a skatepark demo course inside the park all summer long.
Sep 02, 2008
Commercializing Childhood
An interesting article providing perspectives on marketing to youth recently posted on towardfreedom.com with Susan Linn forwarded to me by Premise friend Aaron Smith. Agree with a lot of what she has to say, LOVE her statement that refers to marketing of yesteryear like a BB gun and today's marketing like a smart bomb!Aug 27, 2008
The 11th Commandment - Though Shall Facebook
Posted in: Company Culture, Immersive Marketing, Premise Observers, Social Media Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.
Aug 26, 2008
Feet on the Street
Posted in: Company Culture, Immersive Marketing, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
As "they say", you can learn a lot about youth by the shoes on their feet. Without meaning to be hyper judgmental (confession, I am a sneaker freaker), the footwear a person identifies with even more so than other fashion, typically is a direct reflection of their personality, the subcultures they belong too and manytimes a window into their level of influence among peers.
Aug 22, 2008
Mad For Mad Men
A couple of weeks ago, and in record time, my husband and I plowed through an entire season of another TV series. Mad Men. Based in the fabulous era of the 60s, AMC brings us the story of Don Draper, Art Director of an ad agency on Madison Avenue (hence the term "Mad" Men), his associates and their family livesAug 21, 2008
“The Hills” are alive (with marketing opportunities)!
Posted in: Entertain the Senses, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
The popularity of reality television with the youth demographic is no secret. With hits like The Hills, The Real World, Rob & Big, Making the Band, and Run's House MTV has created a world of marketing opportunities for brands looking to catch the ever-wandering eye of tweens and teens.
