Aug 27, 2008

The 11th Commandment - Though Shall Facebook

I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.

 

Aug 26, 2008

Feet on the Street

As "they say", you can learn a lot about youth by the shoes on their feet. Without meaning to be hyper judgmental (confession, I am a sneaker freaker), the footwear a person identifies with even more so than other fashion, typically is a direct reflection of their personality, the subcultures they belong too and manytimes a window into their level of influence among peers.

 

Aug 22, 2008

Mad For Mad Men

A couple of weeks ago, and in record time, my husband and I plowed through an entire season of another TV series. Mad Men. Based in the fabulous era of the 60s, AMC brings us the story of Don Draper, Art Director of an ad agency on Madison Avenue (hence the term "Mad" Men), his associates and their family lives

 

Aug 21, 2008

“The Hills” are alive (with marketing opportunities)!

The popularity of reality television with the youth demographic is no secret. With hits like The Hills, The Real World, Rob & Big, Making the Band, and Run's House MTV has created a world of marketing opportunities for brands looking to catch the ever-wandering eye of tweens and teens.

 

Aug 14, 2008

Effective Use of Music in Advertisements

Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television. I opened my eyes and actually watched the commercial, all the while humming along to the tune.

 

Aug 05, 2008

Operation Purple Summer Camp Programs are a Success

Premise teamed up with the National Military and Family Association to provide no-cost, high-energy youth summer camps at isolated military locations, from Guantanamo Bay to Japan. One of the youth participants created a great video of his experience at the Yokosuka camp.

 

Jul 29, 2008

Comic-Con Craziness

So this weekend, Nate, a fellow Premise Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year. According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended.

 

Jul 25, 2008

The Mom and The Marketer

It's a fine line to walk: being a mom and being a marketer. I have to balance my instinctive nature to protect my own children from the thousands of impressions that bombard them daily while working on campaigns to engage youth in our client’s product or services that basically are intended to do the same thing. I find myself in a bit of a conundrum at times.

 

Jul 24, 2008

The Mashup Round—up

The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.

 

Jul 23, 2008

A Virus We Hope You Catch

Premise commissioned one of their Observers to create a cool video about viral marketing to help illustrate the amazing impact it can have on a brand. The team also conducted a small research study on the most common forms of viral marketing that youth encounter and how effective and engaging they perceive them to be.

 

 

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