Category: Digital Engagement
Dec 11, 2008Happy Holidays From Premise!
Posted in: Company Culture, Digital Engagement, Immersive Marketing, Premise News, Public Relations, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
" We make a living by what we get, but we make a life by what we give." - Winston Churchill. Nobody says it better than old Winston, and what better way to celebrate the season than to give the gift of giving. Premise wants your help in deciding which cause will receive a $500 holiday donation (runner sup receive $100 each).
Nov 18, 2008
When Value Meets Values
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
The Internet changed lots of things in lots of really neat ways. Now that my overly-general attention-grabbing intro-sentence is out of the way, let’s get down to business, specifically, how the Internet has dramatically changed the way businesses start, operate, and fail.
Nov 13, 2008
Gratification
We all seem to want the “best” or the “fastest” or sometimes even the most expensive products, but I have been finding it hard to reach this goal. About a year and a half ago, Apple released the new MacBook Pro with a new operating system, new screen, etc, etc.Oct 27, 2008
In-game Advertising
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.
Oct 22, 2008
Cha-Cha
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Social Media Marketing, Targeting from the Inside Out, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.
Sep 12, 2008
The Times, They are a Changin’!
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Youth Culture, Youth Marketing (0) Comments
Right when I think I have the latest in technology, Apple goes out and shakes things up. I just recently bought an iPod nano along with my MacBook Pro. I was feeling pretty high tech until I realized that the new nano was just launched yesterday and features a much slimmer, sleeker design as well as a bunch of other cool new features.
