Category: Immersive Marketing
Nov 14, 2008Get By With a Little Help From Your Friends
Posted in: Immersive Marketing, Market Strategy, Social Media Marketing, Word Of Mouth Marketing, Youth Culture (0) Comments
The economic "slowdown" is having a negative impact on most people, especially college students (current and future) who rely on student loans to cover the immediate costs of education.
Nov 13, 2008
Gratification
We all seem to want the “best” or the “fastest” or sometimes even the most expensive products, but I have been finding it hard to reach this goal. About a year and a half ago, Apple released the new MacBook Pro with a new operating system, new screen, etc, etc.Nov 07, 2008
Halloween Costumes Gone Awry!
During my college years it seemed that Halloween became an excuse to go to the bars in your underwear, but now this trend has trickled down to the youngsters and parents are having to navigate their young children away from provocative and overtly sexual Halloween costumes targeted directly at the youth market.Oct 27, 2008
In-game Advertising
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.
Oct 22, 2008
Cha-Cha
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Social Media Marketing, Targeting from the Inside Out, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.
Oct 06, 2008
Orange: The Color of Decaffeinated Coffee
"Is that decaf? "I attended a function at my son's school and as usual had to check out the desert table to see what all the great domestic parents had brought to share. I fill my plate with a few samples and find myself headed for the much needed coffee.Sep 29, 2008
To go guerrilla, or not to go guerrilla? That is the question…
Posted in: Guerilla Marketing, Immersive Marketing, Public Relations, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.
Sep 18, 2008
Kiehl’s and Hollywood Join Forces For a Good Cause
Posted in: Immersive Marketing, Market Strategy, Public Relations, Targeting from the Inside Out, Youth Marketing (0) Comments
The world is FULL of companies attempting to increase sales by promising a large donation to worthy causes. I’m pretty skeptical sometimes, but this one actually sounds legitimate!
Sep 12, 2008
The Times, They are a Changin’!
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Youth Culture, Youth Marketing (0) Comments
Right when I think I have the latest in technology, Apple goes out and shakes things up. I just recently bought an iPod nano along with my MacBook Pro. I was feeling pretty high tech until I realized that the new nano was just launched yesterday and features a much slimmer, sleeker design as well as a bunch of other cool new features.
Sep 10, 2008
The End of the Energy Empire? The ban is coming…
I've recently been seeing a lot of coverage around MillerCoors being sued by The Center For Science in the Public Interest (CSPI) over their alcoholic energy beverage, Sparks. Citing the health concerns and that the combination of alcohol and caffeine is dangerous.
