Category: Market Strategy
Mar 09, 2010Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 26, 2010
Rockin’ In The Free World
When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.Feb 19, 2010
We’re All In This Together
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.
Feb 12, 2010
Don’t Worry, Be Happy!
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (1) Comments
For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs.
Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
May 29, 2009
Snuggies: For Every Occasion
Posted in: Market Strategy, Social Media Marketing, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Have you ever been snuggled up with a fuzzy blanket, watching TV and thought, "Damn, there are so many things I want to do right now, but my hands are trapped under this blanket"?
Feb 13, 2009
Will you be my Valentine?
What have Hallmark and Hershey's done to us? A marketing scheme to sell candy, cards and flowers has instilled warm fuzzies in the hearts of Americans...Unless you are single. Then February 14th causes panic attacks, paranoia and sleepless nights.Jan 29, 2009
By 2049, robots will rule the world
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
I was sent a link to this video by my office buddy, Jack, who also happens to be the resident marketing strategist here at Premise. I thought it was pretty interesting how quickly technology is changing everything in our world.
Jan 16, 2009
Economic Downturn = Spam Upswing
An interesting mobile piece on how not to use sms when targeting youth or any demo for that matter from the New York Times.Nov 18, 2008
When Value Meets Values
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
The Internet changed lots of things in lots of really neat ways. Now that my overly-general attention-grabbing intro-sentence is out of the way, let’s get down to business, specifically, how the Internet has dramatically changed the way businesses start, operate, and fail.
