Category: Market Strategy
Nov 14, 2008Get By With a Little Help From Your Friends
Posted in: Immersive Marketing, Market Strategy, Social Media Marketing, Word Of Mouth Marketing, Youth Culture (0) Comments
The economic "slowdown" is having a negative impact on most people, especially college students (current and future) who rely on student loans to cover the immediate costs of education.
Sep 18, 2008
Kiehl’s and Hollywood Join Forces For a Good Cause
Posted in: Immersive Marketing, Market Strategy, Public Relations, Targeting from the Inside Out, Youth Marketing (0) Comments
The world is FULL of companies attempting to increase sales by promising a large donation to worthy causes. I’m pretty skeptical sometimes, but this one actually sounds legitimate!
Aug 26, 2008
Feet on the Street
Posted in: Company Culture, Immersive Marketing, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
As "they say", you can learn a lot about youth by the shoes on their feet. Without meaning to be hyper judgmental (confession, I am a sneaker freaker), the footwear a person identifies with even more so than other fashion, typically is a direct reflection of their personality, the subcultures they belong too and manytimes a window into their level of influence among peers.
Aug 21, 2008
“The Hills” are alive (with marketing opportunities)!
Posted in: Entertain the Senses, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
The popularity of reality television with the youth demographic is no secret. With hits like The Hills, The Real World, Rob & Big, Making the Band, and Run's House MTV has created a world of marketing opportunities for brands looking to catch the ever-wandering eye of tweens and teens.
