Category: Premise Observers
Jul 27, 2009Are Images Of Diversity Important When Marketing To Teens?
Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).Jun 30, 2009
Picture Perfect or Deadly Trend
Picture perfect actors and actresses with gleaming smiles and tight bodies infiltrate every form of media today. Hollywood has always filled itself with men and woman that posses an ‘other-world’ glamor, that’s why they are called stars.Jun 22, 2009
Leggings are not pants
Note: My entry is not completely about the horrid ‘leggings can work as pants’ movement. Rather, the title is what it is simply because I feel like it is my civic duty to inform the public of this fantastic fashion flaw. Girls everywhere, it is not an attractive look, even if you have the legs for it.Oct 27, 2008
In-game Advertising
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.
Oct 22, 2008
Cha-Cha
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Social Media Marketing, Targeting from the Inside Out, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.
Sep 12, 2008
The Times, They are a Changin’!
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Youth Culture, Youth Marketing (0) Comments
Right when I think I have the latest in technology, Apple goes out and shakes things up. I just recently bought an iPod nano along with my MacBook Pro. I was feeling pretty high tech until I realized that the new nano was just launched yesterday and features a much slimmer, sleeker design as well as a bunch of other cool new features.
Aug 27, 2008
The 11th Commandment - Though Shall Facebook
Posted in: Company Culture, Immersive Marketing, Premise Observers, Social Media Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.
Jul 29, 2008
Comic-Con Craziness
Posted in: Immersive Marketing, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
So this weekend, Nate, a fellow Premise Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year. According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended.
Jul 25, 2008
The Mom and The Marketer
Posted in: Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Marketing (0) Comments
It's a fine line to walk: being a mom and being a marketer. I have to balance my instinctive nature to protect my own children from the thousands of impressions that bombard them daily while working on campaigns to engage youth in our client’s product or services that basically are intended to do the same thing. I find myself in a bit of a conundrum at times.
Jul 24, 2008
The Mashup Round—up
Posted in: Market Research, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.
