Category: Public Relations
Apr 05, 2010Marketini Mixer
Consider this an official invitation to our first ever Marketini Mixer networking event for our fellow advertising, public relations, creative and digital pros, entrepreneurs, and marketers in the San Diego area.Feb 03, 2009
Axed Obama Logos
Posted in: Creative/Design Services, Immersive Marketing, Public Relations, Social Media Marketing, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (1) Comments
You may say that waiting until after Obama's historical inauguration to examine some of the campaign logo options is 'a day late a dollar short'. I say nay! Whether or not you care to acknowledge it, the 2008 Obama campaign was far and away the most successful marketing campaign in history.
Jan 14, 2009
Immerse Your Content and Message in the Printed Blog
Posted in: Digital Engagement, Immersive Marketing, Public Relations, Youth Culture, Youth Marketing (0) Comments
In my work at Premise I'm constantly in exploration of innovative new ways the team can immerse brands in the online and real worlds of their targeted consumer cultures. This morning I stumbled upon a cool new media source that is not afraid to be different and it's called The Printed Blog.
Dec 11, 2008
Happy Holidays From Premise!
Posted in: Company Culture, Digital Engagement, Immersive Marketing, Premise News, Public Relations, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
" We make a living by what we get, but we make a life by what we give." - Winston Churchill. Nobody says it better than old Winston, and what better way to celebrate the season than to give the gift of giving. Premise wants your help in deciding which cause will receive a $500 holiday donation (runner sup receive $100 each).
Sep 29, 2008
To go guerrilla, or not to go guerrilla? That is the question…
Posted in: Guerilla Marketing, Immersive Marketing, Public Relations, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.
Sep 18, 2008
Kiehl’s and Hollywood Join Forces For a Good Cause
Posted in: Immersive Marketing, Market Strategy, Public Relations, Targeting from the Inside Out, Youth Marketing (0) Comments
The world is FULL of companies attempting to increase sales by promising a large donation to worthy causes. I’m pretty skeptical sometimes, but this one actually sounds legitimate!
Sep 10, 2008
The End of the Energy Empire? The ban is coming…
I've recently been seeing a lot of coverage around MillerCoors being sued by The Center For Science in the Public Interest (CSPI) over their alcoholic energy beverage, Sparks. Citing the health concerns and that the combination of alcohol and caffeine is dangerous.
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