Category: Viral Marketing

Nov 18, 2008

When Value Meets Values

The Internet changed lots of things in lots of really neat ways. Now that my overly-general attention-grabbing intro-sentence is out of the way, let’s get down to business, specifically, how the Internet has dramatically changed the way businesses start, operate, and fail.

 

Oct 22, 2008

Cha-Cha

I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.

 

Aug 14, 2008

Effective Use of Music in Advertisements

Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television. I opened my eyes and actually watched the commercial, all the while humming along to the tune.

 

Jul 29, 2008

Comic-Con Craziness

So this weekend, Nate, a fellow Premise Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year. According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended.

 

Jul 24, 2008

The Mashup Round—up

The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.

 

Jul 23, 2008

A Virus We Hope You Catch

Premise commissioned one of their Observers to create a cool video about viral marketing to help illustrate the amazing impact it can have on a brand. The team also conducted a small research study on the most common forms of viral marketing that youth encounter and how effective and engaging they perceive them to be.

 

 

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