Category: Word Of Mouth Marketing
Dec 19, 2008The (Burger) King Conquers New Territory
Posted in: Entertain the Senses, Experiental Marketing, Immersive Marketing, Market Research, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.
Dec 11, 2008
Happy Holidays From Premise!
Posted in: Company Culture, Digital Engagement, Immersive Marketing, Premise News, Public Relations, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
" We make a living by what we get, but we make a life by what we give." - Winston Churchill. Nobody says it better than old Winston, and what better way to celebrate the season than to give the gift of giving. Premise wants your help in deciding which cause will receive a $500 holiday donation (runner sup receive $100 each).
Nov 14, 2008
Get By With a Little Help From Your Friends
Posted in: Immersive Marketing, Market Strategy, Social Media Marketing, Word Of Mouth Marketing, Youth Culture (0) Comments
The economic "slowdown" is having a negative impact on most people, especially college students (current and future) who rely on student loans to cover the immediate costs of education.
Oct 22, 2008
Cha-Cha
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Social Media Marketing, Targeting from the Inside Out, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.
Sep 29, 2008
To go guerrilla, or not to go guerrilla? That is the question…
Posted in: Guerilla Marketing, Immersive Marketing, Public Relations, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.
Aug 27, 2008
The 11th Commandment - Though Shall Facebook
Posted in: Company Culture, Immersive Marketing, Premise Observers, Social Media Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.
Aug 14, 2008
Effective Use of Music in Advertisements
Posted in: Immersive Marketing, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television. I opened my eyes and actually watched the commercial, all the while humming along to the tune.
Jul 29, 2008
Comic-Con Craziness
Posted in: Immersive Marketing, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
So this weekend, Nate, a fellow Premise Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year. According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended.
Jul 24, 2008
The Mashup Round—up
Posted in: Market Research, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.Jul 23, 2008
A Virus We Hope You Catch
Posted in: Market Research, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
Premise commissioned one of their Observers to create a cool video about viral marketing to help illustrate the amazing impact it can have on a brand. The team also conducted a small research study on the most common forms of viral marketing that youth encounter and how effective and engaging they perceive them to be.
