Category: Word Of Mouth Marketing

Dec 19, 2008

The (Burger) King Conquers New Territory

Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.

 

Dec 11, 2008

Happy Holidays From Premise!

" We make a living by what we get, but we make a life by what we give." - Winston Churchill. Nobody says it better than old Winston, and what better way to celebrate the season than to give the gift of giving. Premise wants your help in deciding which cause will receive a $500 holiday donation (runner sup receive $100 each).

 

Nov 14, 2008

Get By With a Little Help From Your Friends

The economic "slowdown" is having a negative impact on most people, especially college students (current and future) who rely on student loans to cover the immediate costs of education.

 

Oct 22, 2008

Cha-Cha

I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.

 

Sep 29, 2008

To go guerrilla, or not to go guerrilla? That is the question…

John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.

 

Aug 27, 2008

The 11th Commandment - Though Shall Facebook

I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.

 

Aug 14, 2008

Effective Use of Music in Advertisements

Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television. I opened my eyes and actually watched the commercial, all the while humming along to the tune.

 

Jul 29, 2008

Comic-Con Craziness

So this weekend, Nate, a fellow Premise Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year. According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended.

 

Jul 24, 2008

The Mashup Round—up

The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.

 

Jul 23, 2008

A Virus We Hope You Catch

Premise commissioned one of their Observers to create a cool video about viral marketing to help illustrate the amazing impact it can have on a brand. The team also conducted a small research study on the most common forms of viral marketing that youth encounter and how effective and engaging they perceive them to be.

 

 

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