Category: Youth Culture
Jun 18, 2010Squishies - No Marketing Needed?
Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.Jun 10, 2010
Volunteerism and Charity
Pepsi Refresh Project. TOMS Shoes. American Express. Disney. Many companies are attaching themselves to volunteerism, charity, and other forms of doing good to attract consumers rather than utilizing traditional advertising and marketing.Apr 28, 2010
Obamarketing
President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.Apr 22, 2010
Tell Me Something I Don’t Know
Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.Apr 13, 2010
Right Here, Right Now
Gen Y wants what they want, when, where, and how they want it! Sounds bratty, privileged and entitled doesn't it? Well it is! MY generation was born into a culture where we can have anything we want, when we want it. This is fueled by parents and society at large. We have been able to customize anything to our liking and we never had to wait too long for it. We treat everything in our life with this attitude.Apr 07, 2010
One Love
Gen Y celebrates diversity. One in three Gen Y'ers are members of a minority group. On issues of interracial dating, religion and homosexuality, we are more liberal than previous generations. In fact, we are the most likely of any generation to self-identify as liberals. Our size, ethnic background, and opinions on diversity are greater and more open than previous generations in the United States. 91% of us believe in interracial dating.Apr 01, 2010
Technology
Technology is A Fundamental Part of Gen Y's Existence. Gen Y was born wired. It's embedded in our psychology, so much so that it's our third hand and second brain. We are connected through words, voices and images.Mar 17, 2010
We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Mar 09, 2010
Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 26, 2010
Rockin’ In The Free World
When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.
