Category: Youth Culture

May 02, 2011

Premise Goes Back to College

After teaming up with RivalSpot.com, Premise Marketing took a trip back to college and spent Thursday night in a fraternity house

 

Mar 14, 2011

Social Media Revolution

As social media expands, marketing must adapt to these changes. The importance that social media plays today within companies is enormous and will only become more influential with time. It is important to recognize the social media revolution and truly understand its impact and role in society.

 

Oct 05, 2010

There Is No Such Thing As “Too Young” for Facebook

With all the adult content (and I'm not talking about THAT kind) out there on Facebook, is it safe for a child to have their own account?

 

Aug 10, 2010

Success at the Summer X Games 16

Premise Marketing helped launch the brand new X Games Energy Drink at the Summer X Games in Los Angeles a couple weeks ago.

 

Jun 18, 2010

Squishies - No Marketing Needed?

Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.

 

Jun 10, 2010

Volunteerism and Charity

Pepsi Refresh Project. TOMS Shoes. American Express. Disney. Many companies are attaching themselves to volunteerism, charity, and other forms of doing good to attract consumers rather than utilizing traditional advertising and marketing.

 

Apr 28, 2010

Obamarketing

President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.

 

Apr 22, 2010

Tell Me Something I Don’t Know

Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.

 

Apr 13, 2010

Right Here, Right Now

Gen Y wants what they want, when, where, and how they want it! Sounds bratty, privileged and entitled doesn't it? Well it is! MY generation was born into a culture where we can have anything we want, when we want it. This is fueled by parents and society at large. We have been able to customize anything to our liking and we never had to wait too long for it. We treat everything in our life with this attitude.

 

Apr 07, 2010

One Love

Gen Y celebrates diversity. One in three Gen Y'ers are members of a minority group. On issues of interracial dating, religion and homosexuality, we are more liberal than previous generations. In fact, we are the most likely of any generation to self-identify as liberals. Our size, ethnic background, and opinions on diversity are greater and more open than previous generations in the United States. 91% of us believe in interracial dating.

 

 

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