Category: Youth Culture
Feb 19, 2010We’re All In This Together
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (2) Comments
Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.
Feb 12, 2010
Don’t Worry, Be Happy!
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (1) Comments
For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs.
Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
Jan 15, 2010
Mark Zuckerberg’s Facebook Privacy Explanations - Do You Agree?
Recently, I've seen countless articles and blogs about Facebook making changes to its privacy settings, and while treading through the privacy settings of my own Facebook page, I have this to say - I don't agree with the explanations Facebook founder, Mark Zuckerberg, has for its 350 million users.Dec 10, 2009
Let’s Go Viral Contest Announces Winner
We had a chance to work with Funny or Die to promote their Let's Go Viral contest. After months of promotion, thousands of submissions and hours of watching hilarious videos it has finally come to an end.Aug 18, 2009
How Brand Savvy are Tweens?
Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between the ages of 8 and 12. So, you might now be thinking...why the hell do we care what they think? They don't have any money to spend.Aug 14, 2009
Bras and Clean Air
Posted in: Entertain the Senses, Experiental Marketing, Market Research, Youth Culture, Youth Marketing (0) Comments
So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if I’m honest, closer to 15 years), I was curious to see what had changed and what had stayed the same.
Jul 27, 2009
Are Images Of Diversity Important When Marketing To Teens?
Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).Jul 07, 2009
Good Media Week Article: Kids Flocking to the Web
Kids Flocking to the Web: Nielsen online has confirmed something that most parents likely already know all to well: kids are coming online in droves...Jun 30, 2009
Summer Jobbing, Having Some Fun…No
Posted in: Youth Culture (0) Comments
Unlike in Grease, this summer I am not feeling the summer lovin’. Why, you may ask? It is because I cannot, for the life of me, find a job that will pay me.
