Category: Youth Culture
Jan 14, 2009Immerse Your Content and Message in the Printed Blog
Posted in: Digital Engagement, Immersive Marketing, Public Relations, Youth Culture, Youth Marketing (0) Comments
In my work at Premise I'm constantly in exploration of innovative new ways the team can immerse brands in the online and real worlds of their targeted consumer cultures. This morning I stumbled upon a cool new media source that is not afraid to be different and it's called The Printed Blog.
Jan 02, 2009
Texting is the new black
Posted in: Digital Engagement, Immersive Marketing, Social Media Marketing, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Over the holidays I noticed something that, while quite evident, always seemed less obvious to me. TEXTING IS THE NEW BLACK!Dec 19, 2008
The (Burger) King Conquers New Territory
Posted in: Entertain the Senses, Experiental Marketing, Immersive Marketing, Market Research, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.
Nov 26, 2008
Team Edward or Team Jacob?
Unless you haven't left your house in the last several months I'm certain you've heard of the phenomenon that is (cue suspenseful music)..."Twilight"!Nov 20, 2008
Chocoholic!
Do you remember the last time you were craving chocolate? Do you also remember what it felt like when you saw the small variety of good chocolate at the store?Nov 18, 2008
When Value Meets Values
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
The Internet changed lots of things in lots of really neat ways. Now that my overly-general attention-grabbing intro-sentence is out of the way, let’s get down to business, specifically, how the Internet has dramatically changed the way businesses start, operate, and fail.
Nov 14, 2008
Get By With a Little Help From Your Friends
Posted in: Immersive Marketing, Market Strategy, Social Media Marketing, Word Of Mouth Marketing, Youth Culture (0) Comments
The economic "slowdown" is having a negative impact on most people, especially college students (current and future) who rely on student loans to cover the immediate costs of education.
Nov 13, 2008
Gratification
We all seem to want the “best” or the “fastest” or sometimes even the most expensive products, but I have been finding it hard to reach this goal. About a year and a half ago, Apple released the new MacBook Pro with a new operating system, new screen, etc, etc.Nov 07, 2008
Halloween Costumes Gone Awry!
During my college years it seemed that Halloween became an excuse to go to the bars in your underwear, but now this trend has trickled down to the youngsters and parents are having to navigate their young children away from provocative and overtly sexual Halloween costumes targeted directly at the youth market.Oct 27, 2008
In-game Advertising
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.
