Category: Youth Culture
Oct 22, 2008Cha-Cha
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Social Media Marketing, Targeting from the Inside Out, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.
Oct 06, 2008
Orange: The Color of Decaffeinated Coffee
"Is that decaf? "I attended a function at my son's school and as usual had to check out the desert table to see what all the great domestic parents had brought to share. I fill my plate with a few samples and find myself headed for the much needed coffee.Sep 29, 2008
To go guerrilla, or not to go guerrilla? That is the question…
Posted in: Guerilla Marketing, Immersive Marketing, Public Relations, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.
Sep 12, 2008
The Times, They are a Changin’!
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Youth Culture, Youth Marketing (0) Comments
Right when I think I have the latest in technology, Apple goes out and shakes things up. I just recently bought an iPod nano along with my MacBook Pro. I was feeling pretty high tech until I realized that the new nano was just launched yesterday and features a much slimmer, sleeker design as well as a bunch of other cool new features.
Sep 10, 2008
The End of the Energy Empire? The ban is coming…
I've recently been seeing a lot of coverage around MillerCoors being sued by The Center For Science in the Public Interest (CSPI) over their alcoholic energy beverage, Sparks. Citing the health concerns and that the combination of alcohol and caffeine is dangerous.Sep 02, 2008
Commercializing Childhood
An interesting article providing perspectives on marketing to youth recently posted on towardfreedom.com with Susan Linn forwarded to me by Premise friend Aaron Smith. Agree with a lot of what she has to say, LOVE her statement that refers to marketing of yesteryear like a BB gun and today's marketing like a smart bomb!Aug 27, 2008
The 11th Commandment - Though Shall Facebook
Posted in: Company Culture, Immersive Marketing, Premise Observers, Social Media Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.
Aug 26, 2008
Feet on the Street
Posted in: Company Culture, Immersive Marketing, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
As "they say", you can learn a lot about youth by the shoes on their feet. Without meaning to be hyper judgmental (confession, I am a sneaker freaker), the footwear a person identifies with even more so than other fashion, typically is a direct reflection of their personality, the subcultures they belong too and manytimes a window into their level of influence among peers.
Aug 21, 2008
“The Hills” are alive (with marketing opportunities)!
Posted in: Entertain the Senses, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
The popularity of reality television with the youth demographic is no secret. With hits like The Hills, The Real World, Rob & Big, Making the Band, and Run's House MTV has created a world of marketing opportunities for brands looking to catch the ever-wandering eye of tweens and teens.
Jul 02, 2008
Our Boss Is An Alien
Gregg was goofing around in the office by placing the extra lunch napkins inside his glasses. Never a dull moment at Premise headquarters.
