Category: Youth Marketing

Mar 09, 2010

Got To Be Real

Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.

 

Feb 26, 2010

Rockin’ In The Free World

When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.

 

Feb 19, 2010

We’re All In This Together

Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.

 

Feb 12, 2010

Don’t Worry, Be Happy!

For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs.

 

Feb 11, 2010

An Introduction to our ABC’s of Y and Z Blog Series

In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.

 

Dec 10, 2009

Let’s Go Viral Contest Announces Winner

We had a chance to work with Funny or Die to promote their Let's Go Viral contest. After months of promotion, thousands of submissions and hours of watching hilarious videos it has finally come to an end.

 

Aug 18, 2009

How Brand Savvy are Tweens?

Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between the ages of 8 and 12. So, you might now be thinking...why the hell do we care what they think? They don't have any money to spend.

 

Aug 14, 2009

Bras and Clean Air

So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if I’m honest, closer to 15 years), I was curious to see what had changed and what had stayed the same.

 

Aug 03, 2009

Premise Welcomes New Vice President Client Services

Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client Services

 

Jul 27, 2009

Are Images Of Diversity Important When Marketing To Teens?

Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).

 

 

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