Category: Youth Marketing
Jul 19, 2010Premise Helps Support Pediatric Cancer Research
On September 11, 2010, the Premise team will be running the Max Run in San Diego, CA to help support and raise money for research for the cure for neuroblastoma and childhood cancer.Jun 30, 2010
Premise Boosts Opportunities
Every year BOOST Collaborative hosts the BOOST (best-out-of-school-time) Conference to get after school and out-of-school time professionals together to rejuvenate their passion and boost their direction for quality programming. This year Premise teamed up with The Tiger Woods Foundation and sponsored the 2010 BOOST Scholarship that went out to three women across the country.Jun 18, 2010
Squishies - No Marketing Needed?
Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.May 17, 2010
Finalists Announced for The 1010Youth Awards
MobileYouth by Youth Research Patners asked the World Wide Web to nominate the greatest minds in youth marketing and now the top 17 have been named.May 07, 2010
Cricket Captures The Premise Team
Posted in: Company Culture, Experiental Marketing, Immersive Marketing, Youth Marketing (3) Comments
The Premise team ventured out of our usual lunchtime routine to head toward the Gaslamp District for some healthy options at the Beach City Market, which happens to be located in Horton Plaza. For those unfamiliar, Horton Plaza is the large shopping center located in the center of downtown.
Apr 28, 2010
Obamarketing
President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.Apr 22, 2010
Tell Me Something I Don’t Know
Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.Apr 19, 2010
Reasons to Attend The Ypulse Youth Marketing Mashup
The folks over at Ypulse have created a top ten list of reasons to attend the Youth Marketing Mashup this year. We made some revisions
Apr 13, 2010
Right Here, Right Now
Gen Y wants what they want, when, where, and how they want it! Sounds bratty, privileged and entitled doesn't it? Well it is! MY generation was born into a culture where we can have anything we want, when we want it. This is fueled by parents and society at large. We have been able to customize anything to our liking and we never had to wait too long for it. We treat everything in our life with this attitude.Apr 07, 2010
One Love
Gen Y celebrates diversity. One in three Gen Y'ers are members of a minority group. On issues of interracial dating, religion and homosexuality, we are more liberal than previous generations. In fact, we are the most likely of any generation to self-identify as liberals. Our size, ethnic background, and opinions on diversity are greater and more open than previous generations in the United States. 91% of us believe in interracial dating.
