Category: Youth Marketing

Aug 18, 2010

Skate. Play. Love.

Premise partners with Sri Sri Ravi Shankar while he spreads positivity and happiness on MTV in Rob Dyrdek's Fantasy Factory on August 23rd at 9:30pm.

 

Aug 10, 2010

Success at the Summer X Games 16

Premise Marketing helped launch the brand new X Games Energy Drink at the Summer X Games in Los Angeles a couple weeks ago.

 

Jul 19, 2010

Premise Helps Support Pediatric Cancer Research

On September 11, 2010, the Premise team will be running the Max Run in San Diego, CA to help support and raise money for research for the cure for neuroblastoma and childhood cancer.

 

Jun 30, 2010

Premise Boosts Opportunities

Every year BOOST Collaborative hosts the BOOST (best-out-of-school-time) Conference to get after school and out-of-school time professionals together to rejuvenate their passion and boost their direction for quality programming. This year Premise teamed up with The Tiger Woods Foundation and sponsored the 2010 BOOST Scholarship that went out to three women across the country.

 

Jun 18, 2010

Squishies - No Marketing Needed?

Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.

 

May 17, 2010

Finalists Announced for The 1010Youth Awards

MobileYouth by Youth Research Patners asked the World Wide Web to nominate the greatest minds in youth marketing and now the top 17 have been named.

 

May 07, 2010

Cricket Captures The Premise Team

The Premise team ventured out of our usual lunchtime routine to head toward the Gaslamp District for some healthy options at the Beach City Market, which happens to be located in Horton Plaza. For those unfamiliar, Horton Plaza is the large shopping center located in the center of downtown.

 

Apr 28, 2010

Obamarketing

President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.

 

Apr 22, 2010

Tell Me Something I Don’t Know

Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.

 

Apr 19, 2010

Reasons to Attend The Ypulse Youth Marketing Mashup

The folks over at Ypulse have created a top ten list of reasons to attend the Youth Marketing Mashup this year. We made some revisions

 

 

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