Category: Youth Marketing

Feb 11, 2010

An Introduction to our ABC’s of Y and Z Blog Series

In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.

 

Dec 10, 2009

Let’s Go Viral Contest Announces Winner

We had a chance to work with Funny or Die to promote their Let's Go Viral contest. After months of promotion, thousands of submissions and hours of watching hilarious videos it has finally come to an end.

 

Aug 18, 2009

How Brand Savvy are Tweens?

Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between the ages of 8 and 12. So, you might now be thinking...why the hell do we care what they think? They don't have any money to spend.

 

Aug 14, 2009

Bras and Clean Air

So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if I’m honest, closer to 15 years), I was curious to see what had changed and what had stayed the same.

 

Aug 03, 2009

Premise Welcomes New Vice President Client Services

Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client Services

 

Jul 27, 2009

Are Images Of Diversity Important When Marketing To Teens?

Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).

 

Jul 24, 2009

Do You Grunt?

Yesterday I was cruising Sunset Blvd in Hollywood and I saw a billboard that says "Do You Grunt?"...and I thought, "Huh?". I thought a little too long, because I wasn't able to snap a picture of it.

 

Jul 13, 2009

Premise Partner, Gregg Witt Invited To Present At MEGA 2009 On College Marketing Best Practices

Hey world wide web-at-large! I've recently been invited to present at MEGA 2009 College Retailer Conference on college marketing best practices.

 

Jul 07, 2009

Good Media Week Article: Kids Flocking to the Web

Kids Flocking to the Web: Nielsen online has confirmed something that most parents likely already know all to well: kids are coming online in droves...

 

Jun 30, 2009

Picture Perfect or Deadly Trend

Picture perfect actors and actresses with gleaming smiles and tight bodies infiltrate every form of media today. Hollywood has always filled itself with men and woman that posses an ‘other-world’ glamor, that’s why they are called stars.

 

 

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