Category: Youth Marketing

Aug 14, 2009

Bras and Clean Air

So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if I’m honest, closer to 15 years), I was curious to see what had changed and what had stayed the same.

 

Aug 03, 2009

Premise Welcomes New Vice President Client Services

Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client Services

 

Jul 27, 2009

Are Images Of Diversity Important When Marketing To Teens?

Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).

 

Jul 24, 2009

Do You Grunt?

Yesterday I was cruising Sunset Blvd in Hollywood and I saw a billboard that says "Do You Grunt?"...and I thought, "Huh?". I thought a little too long, because I wasn't able to snap a picture of it.

 

Jul 13, 2009

Premise Partner, Gregg Witt Invited To Present At MEGA 2009 On College Marketing Best Practices

Hey world wide web-at-large! I've recently been invited to present at MEGA 2009 College Retailer Conference on college marketing best practices.

 

Jul 07, 2009

Good Media Week Article: Kids Flocking to the Web

Kids Flocking to the Web: Nielsen online has confirmed something that most parents likely already know all to well: kids are coming online in droves...

 

Jun 30, 2009

Picture Perfect or Deadly Trend

Picture perfect actors and actresses with gleaming smiles and tight bodies infiltrate every form of media today. Hollywood has always filled itself with men and woman that posses an ‘other-world’ glamor, that’s why they are called stars.

 

Jun 30, 2009

Boyfriends Everywhere Celebrate

A new report titled, "Game Changer: Investing in Digital Play to Advance Children's Learning and Health", shows that video games and digital media provide benefits to health and learning for children, which, let's face it, most boyfriends classify as. (No, not you honey!)

 

Jun 22, 2009

Leggings are not pants

Note: My entry is not completely about the horrid ‘leggings can work as pants’ movement. Rather, the title is what it is simply because I feel like it is my civic duty to inform the public of this fantastic fashion flaw. Girls everywhere, it is not an attractive look, even if you have the legs for it.

 

Jun 09, 2009

Ypulse MashUp Recap Part Deux

Uh, hello?!? Mobile Marketing is soooo 2008! Get with it. This year at the Ypulse Youth Marketing MashUp the big topic was Twitter, and more importantly, are teens using it?

 

 

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