An Introduction to our ABC’s of Y and Z Blog Series
From spending habits to relationships to brand preferences and even the great Leno vs. Conan debate - as youth marketers, nothing is more important than knowing and understanding the audience we are charged with reaching for our clients.
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z. As well as give out our coveted (hey, we think it's pretty cool) "Y Award" to a brand that has successfully captured the attention of these youngsters. Each week we will release a new posting to help all of you fine folks of the Internet better understand these very powerful generations.
Whether you are a youth marketer or not, this is the generation that can make or break the brand or product you are marketing. The names for Gen Y'ers say it all: iGeneration, First Digitials, Generation WE, MyPod Generation, Generation Wired and Generation Now, just to name a few.
Come back tomorrow for our first post as we dive in to the optimistic, demanding, very selective, authenticity craving, tight knit community of Gen Y.
Make life easy and bookmark this page - so you can follow along for all 10 weeks!
The ABC's of Y and Z
And, as always, we welcome and encourage your input and feedback!
-Jocelyn Fielding, Account Coordinator/Gen Y Contributor
Lunch Today: California Club, Chips
-Lindsay Holland, Campaign Manager
Lunch Today: The Big Cheese Sandwich, Chips
