Effective Use of Music in Advertisements

I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television.  I opened my eyes and actually watched the commercial, all the while humming along to the tune.  I took note of who the advertisement was for (Acura, btw).

Harnessing the inner-nerd in me, I actually did a search for the commercial the next morning just to find out what the song was ("Let the Drummer Kick" by Citizen Cope).  This has started a recurring problem for me. I am constantly finding myself hearing a song on an advertisement and running to my laptop to Google it (yeah, so maybe I don't have anything better to do).

While this may not be the exact reaction that Acura was hoping for when creating their spot, I have to admit in a random way I am thinking about their cars when I hear that song now.  And it certainly can't hurt that I actually searched and viewed their commercial spot online.  

I have never been somebody to pay close attention to commercials, especially since I discovered the DVR.  The sheer fact that I can hear an unknown song and immediately associate a brand with it amazes me.

Here are some of the ads featuring music that have caught my attention in the last few weeks.

Dell 

Song - "Colors" by Kira Willey

Macbook Air

Song - "New Soul" by Yael Naim

And Lastly, the one that started it all for me...

Acura

Song - "Let the Drummer Kick" by Citizen Cope

Is this happening to anyone else?

-Lindsay, Campaign Manager