Snuggies: For Every Occasion
Have you ever been snuggled up with a fuzzy blanket, watching TV and thought, "Damn, there are so many things I want to do right now, but my hands are trapped under this blanket"?
Fear not, my extra-lazy friend. The Snuggie is here to solve all of life's difficult problems.
For those of you who have been in a coma for the last several months - a Snuggie is the equivalent to wearing your robe backwards. A blanket with sleeves.
What a ridiculous concept!
Right?
Except, this ridiculous concept has over 4 million in sales - SINCE AUGUST!
The folks behind the marketing for Snuggie deserve a big pat on the back. With just a few funny TV spots, they have taken a product and turned it into a pop culture symbol. The idiocy of the Snuggie has inspired fan groups on social networks and hundreds of YouTube videos parodying the (in)famous sleeved blanket.
Who wouldn't want a Snuggie? Just think of all the things you could do while wearing it:
What is it about this product that makes it such a phenomenon? I personally think it's t he "WTF" moment you have when you first hear about it, followed by the obligatory eye roll and then the case of the giggles and intense feeling of remorse you get as you hit the "purchase now" button on their website.
I've ordered mine and can't wait or it to get here...Plus, I've got a few tricks up my (blanket with) sleeves.
-Lindsay, Campaign Manager
Lunch Today: Tofurky Sandwich, apple and almonds
