Jul 07, 2009
Good Media Week Article: Kids Flocking to the Web
Here they come....!
Nielsen online has confirmed something that most parents likely already know all to well: kids are coming online in droves - at a faster rate than the general web population - and are spending more and more entertainment time with the digital medium... (Source: Media Week)
This is clearly a call to brands targeting the next generation, that you need to have Mom on board and offer legitimate value if your going to connect with the little tykes!
BTW, check out www.tales4tomorrow.com and get a sneak peak at an exciting new Premise youth marketing project in the works, in collaboration with Conservation International.
Gregg Witt, Partner
Lunch Today: Too early for lunch!
