http://www.premisemarketing.com/blog/ Ramblings of Immersive Marketing Geniuses en contact@premisemarketing.com Copyright 2010 2010-03-09T20:00:38+00:00 http://www.premisemarketing.com/blog/post/got-to-be-real1/ http://www.premisemarketing.com/blog/post/got-to-be-real1/#When:19:00:38Z Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'. Market Research, Market Strategy, Youth Culture, Youth Marketing 2010-03-09T19:00:38+00:00 http://www.premisemarketing.com/blog/post/rockin-in-the-free-world/ http://www.premisemarketing.com/blog/post/rockin-in-the-free-world/#When:17:00:21Z When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free. Market Research, Market Strategy, Youth Culture, Youth Marketing 2010-02-26T17:00:21+00:00 http://www.premisemarketing.com/blog/post/were-all-in-this-together/ http://www.premisemarketing.com/blog/post/were-all-in-this-together/#When:19:30:51Z Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you. Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing 2010-02-19T19:30:51+00:00 http://www.premisemarketing.com/blog/post/dont-worry-be-happy/ http://www.premisemarketing.com/blog/post/dont-worry-be-happy/#When:17:00:58Z For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs. Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing 2010-02-12T17:00:58+00:00 http://www.premisemarketing.com/blog/post/an-introduction-to-our-abcs-of-y-and-z-blog-series/ http://www.premisemarketing.com/blog/post/an-introduction-to-our-abcs-of-y-and-z-blog-series/#When:15:30:04Z In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z. Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing 2010-02-11T15:30:04+00:00 http://www.premisemarketing.com/blog/post/mark-zuckerbergs-facebook-privacy-explanations-do-you-agree/ http://www.premisemarketing.com/blog/post/mark-zuckerbergs-facebook-privacy-explanations-do-you-agree/#When:20:17:32Z Recently, I've seen countless articles and blogs about Facebook making changes to its privacy settings, and while treading through the privacy settings of my own Facebook page, I have this to say - I don't agree with the explanations Facebook founder, Mark Zuckerberg, has for its 350 million users. Social Media Marketing, Youth Culture 2010-01-15T20:17:32+00:00 http://www.premisemarketing.com/blog/post/premise-sponsors-afghani-basketball-team/ http://www.premisemarketing.com/blog/post/premise-sponsors-afghani-basketball-team/#When:18:17:15Z While the folks at Premise may not have much in the way of basketball skills themselves, they sure enjoy supporting the local hoops stars and worthy non-profits. Company Culture, Premise News 2010-01-08T18:17:15+00:00 http://www.premisemarketing.com/blog/post/and-the-premise-holiday-donation-goes-to/ http://www.premisemarketing.com/blog/post/and-the-premise-holiday-donation-goes-to/#When:21:40:14Z Every year Premise asks our colleagues, friends, neighbors and even strangers to help us decide which worthy cause should receive a $500 holiday donation to start the year off right. Find out who received the 2009 donation... Company Culture, Premise News 2010-01-04T21:40:14+00:00 http://www.premisemarketing.com/blog/post/get-in-the-holiday-spirit/ http://www.premisemarketing.com/blog/post/get-in-the-holiday-spirit/#When:21:28:26Z Each year the Premise team selects a couple of charities they want to recognize during the holiday season by including them in our annual "Give To Receive" Holiday Card and asking the recipients to vote for their favorite. Company Culture, Premise News, Viral Marketing 2009-12-16T21:28:26+00:00 http://www.premisemarketing.com/blog/post/lets-go-viral-contest-announces-winner/ http://www.premisemarketing.com/blog/post/lets-go-viral-contest-announces-winner/#When:23:00:14Z We had a chance to work with Funny or Die to promote their Let's Go Viral contest. After months of promotion, thousands of submissions and hours of watching hilarious videos it has finally come to an end. Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing 2009-12-10T23:00:14+00:00