http://www.premisemarketing.com/blog/ Ramblings of Immersive Marketing Geniuses en contact@premisemarketing.com Copyright 2010 2010-07-19T21:11:11+00:00 http://www.premisemarketing.com/blog/post/premise-helps-support-pediatric-cancer-research/ http://www.premisemarketing.com/blog/post/premise-helps-support-pediatric-cancer-research/#When:20:11:11Z On September 11, 2010, the Premise team will be running the Max Run in San Diego, CA to help support and raise money for research for the cure for neuroblastoma and childhood cancer. Company Culture, Premise News, Youth Marketing 2010-07-19T20:11:11+00:00 http://www.premisemarketing.com/blog/post/premise-boosts-opportunities/ http://www.premisemarketing.com/blog/post/premise-boosts-opportunities/#When:20:05:31Z Every year BOOST Collaborative hosts the BOOST (best-out-of-school-time) Conference to get after school and out-of-school time professionals together to rejuvenate their passion and boost their direction for quality programming. This year Premise teamed up with The Tiger Woods Foundation and sponsored the 2010 BOOST Scholarship that went out to three women across the country. Company Culture, Premise News, Youth Marketing 2010-06-30T20:05:31+00:00 http://www.premisemarketing.com/blog/post/squishies-no-marketing-needed/ http://www.premisemarketing.com/blog/post/squishies-no-marketing-needed/#When:20:15:55Z Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies. Market Strategy, Youth Culture, Youth Marketing 2010-06-18T20:15:55+00:00 http://www.premisemarketing.com/blog/post/volunteerism-and-charity/ http://www.premisemarketing.com/blog/post/volunteerism-and-charity/#When:15:52:53Z Pepsi Refresh Project. TOMS Shoes. American Express. Disney. Many companies are attaching themselves to volunteerism, charity, and other forms of doing good to attract consumers rather than utilizing traditional advertising and marketing. Market Research, Market Strategy, Youth Culture 2010-06-10T15:52:53+00:00 http://www.premisemarketing.com/blog/post/finalists-announced-for-the-1010youth-awards/ http://www.premisemarketing.com/blog/post/finalists-announced-for-the-1010youth-awards/#When:17:41:18Z MobileYouth by Youth Research Patners asked the World Wide Web to nominate the greatest minds in youth marketing and now the top 17 have been named. Company Culture, Premise News, Youth Marketing 2010-05-17T17:41:18+00:00 http://www.premisemarketing.com/blog/post/perception/ http://www.premisemarketing.com/blog/post/perception/#When:16:46:47Z Do you sometimes feel like your life is moving at a million miles a minute, you don't even have time to enjoy some good music, can't stop and smell the roses? Recently, an interesting story bringing these very thoughts to my mind circulated through the Premise office. Market Research, Market Strategy 2010-05-11T16:46:47+00:00 http://www.premisemarketing.com/blog/post/cricket-captures-the-premise-team/ http://www.premisemarketing.com/blog/post/cricket-captures-the-premise-team/#When:20:00:35Z The Premise team ventured out of our usual lunchtime routine to head toward the Gaslamp District for some healthy options at the Beach City Market, which happens to be located in Horton Plaza. For those unfamiliar, Horton Plaza is the large shopping center located in the center of downtown. Company Culture, Experiental Marketing, Immersive Marketing, Youth Marketing 2010-05-07T20:00:35+00:00 http://www.premisemarketing.com/blog/post/obamarketing/ http://www.premisemarketing.com/blog/post/obamarketing/#When:20:45:22Z President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y. Market Strategy, Social Media Marketing, Youth Culture, Youth Marketing 2010-04-28T20:45:22+00:00 http://www.premisemarketing.com/blog/post/tell-me-something-i-dont-know/ http://www.premisemarketing.com/blog/post/tell-me-something-i-dont-know/#When:19:13:35Z Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another. Market Research, Market Strategy, Youth Culture, Youth Marketing 2010-04-22T19:13:35+00:00 http://www.premisemarketing.com/blog/post/top-10-reasons-to-attend-the-ypulse-youth-marketing-mashup/ http://www.premisemarketing.com/blog/post/top-10-reasons-to-attend-the-ypulse-youth-marketing-mashup/#When:15:00:44Z The folks over at Ypulse have created a top ten list of reasons to attend the Youth Marketing Mashup this year. We made some revisions Company Culture, Premise News, Youth Marketing 2010-04-19T15:00:44+00:00