Tag: Brands
Mar 09, 2010Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 19, 2010
We’re All In This Together
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (2) Comments
Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.
Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
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