Tag: Generation Z

Jun 18, 2010

Squishies - No Marketing Needed?

Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.

 

Apr 22, 2010

Tell Me Something I Don’t Know

Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.

 

Apr 01, 2010

Technology

Technology is A Fundamental Part of Gen Y's Existence. Gen Y was born wired. It's embedded in our psychology, so much so that it's our third hand and second brain. We are connected through words, voices and images.

 

Mar 23, 2010

Change The World

Gen Y is the most civic-minded generation to date. We have this 'can-do' spirit and attach ourselves to large cultural movements because we believe that our generation can make a difference in the world.

 

Mar 17, 2010

We Are Family

When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.

 

Feb 12, 2010

Don’t Worry, Be Happy!

For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs.

 

Feb 11, 2010

An Introduction to our ABC’s of Y and Z Blog Series

In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.

 

 

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