Tag: Immersive Marketing
Aug 14, 2008Effective Use of Music in Advertisements
Posted in: Immersive Marketing, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television. I opened my eyes and actually watched the commercial, all the while humming along to the tune.
Aug 05, 2008
Operation Purple Summer Camp Programs are a Success
Premise teamed up with the National Military and Family Association to provide no-cost, high-energy youth summer camps at isolated military locations, from Guantanamo Bay to Japan. One of the youth participants created a great video of his experience at the Yokosuka camp.Jul 25, 2008
The Mom and The Marketer
Posted in: Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Marketing (0) Comments
It's a fine line to walk: being a mom and being a marketer. I have to balance my instinctive nature to protect my own children from the thousands of impressions that bombard them daily while working on campaigns to engage youth in our client’s product or services that basically are intended to do the same thing. I find myself in a bit of a conundrum at times.
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