Tag: Marketing
Jun 18, 2010Squishies - No Marketing Needed?
Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.May 11, 2010
Perception
Do you sometimes feel like your life is moving at a million miles a minute, you don't even have time to enjoy some good music, can't stop and smell the roses? Recently, an interesting story bringing these very thoughts to my mind circulated through the Premise office.May 07, 2010
Cricket Captures The Premise Team
Posted in: Company Culture, Experiental Marketing, Immersive Marketing, Youth Marketing (3) Comments
The Premise team ventured out of our usual lunchtime routine to head toward the Gaslamp District for some healthy options at the Beach City Market, which happens to be located in Horton Plaza. For those unfamiliar, Horton Plaza is the large shopping center located in the center of downtown.
Apr 28, 2010
Obamarketing
President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.Apr 19, 2010
Reasons to Attend The Ypulse Youth Marketing Mashup
The folks over at Ypulse have created a top ten list of reasons to attend the Youth Marketing Mashup this year. We made some revisions
Mar 17, 2010
We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Feb 26, 2010
Rockin’ In The Free World
When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.Feb 19, 2010
We’re All In This Together
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (2) Comments
Gen Y has bought into and lives the motto 'all for one, one for all'. We find that we can get more done through community efforts rather than doing it ourselves. We see the power in numbers and have grown up with the social resources that service out need for peer unity: Facebook, MySpace and YouTube to state the obvious ones for you.
Feb 12, 2010
Don’t Worry, Be Happy!
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (1) Comments
For Generation Y, the glass if half full. Gen Y believes that life is here for the taking. The most pampered generation, they believe the world revolves around them. They are empowered to move around or influence systems that aren't meeting their needs.
Jan 15, 2010
Mark Zuckerberg’s Facebook Privacy Explanations - Do You Agree?
Recently, I've seen countless articles and blogs about Facebook making changes to its privacy settings, and while treading through the privacy settings of my own Facebook page, I have this to say - I don't agree with the explanations Facebook founder, Mark Zuckerberg, has for its 350 million users.
