Tag: Millennials

Apr 28, 2010

Obamarketing

President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.

 

Apr 22, 2010

Tell Me Something I Don’t Know

Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.

 

Apr 13, 2010

Right Here, Right Now

Gen Y wants what they want, when, where, and how they want it! Sounds bratty, privileged and entitled doesn't it? Well it is! MY generation was born into a culture where we can have anything we want, when we want it. This is fueled by parents and society at large. We have been able to customize anything to our liking and we never had to wait too long for it. We treat everything in our life with this attitude.

 

Apr 01, 2010

Technology

Technology is A Fundamental Part of Gen Y's Existence. Gen Y was born wired. It's embedded in our psychology, so much so that it's our third hand and second brain. We are connected through words, voices and images.

 

 

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