Tag: Toms Shoes
Jun 10, 2010Volunteerism and Charity
Pepsi Refresh Project. TOMS Shoes. American Express. Disney. Many companies are attaching themselves to volunteerism, charity, and other forms of doing good to attract consumers rather than utilizing traditional advertising and marketing.Apr 22, 2010
Tell Me Something I Don’t Know
Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.Aug 26, 2008
Feet on the Street
Posted in: Company Culture, Immersive Marketing, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
As "they say", you can learn a lot about youth by the shoes on their feet. Without meaning to be hyper judgmental (confession, I am a sneaker freaker), the footwear a person identifies with even more so than other fashion, typically is a direct reflection of their personality, the subcultures they belong too and manytimes a window into their level of influence among peers.
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