Tag: Viral Marketing
Jul 24, 2009Do You Grunt?
Posted in: Digital Engagement, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (5) Comments
Yesterday I was cruising Sunset Blvd in Hollywood and I saw a billboard that says "Do You Grunt?"...and I thought, "Huh?". I thought a little too long, because I wasn't able to snap a picture of it.
Jul 09, 2009
The Proposal Heard ‘Round The Web - Disneyland Goes Viral
Today I had a good conversation with a journalist from the OCRegister discussing viral marketing for his blog post on Disneyland's Musical Marriage Proposal Campaign.Dec 19, 2008
The (Burger) King Conquers New Territory
Posted in: Entertain the Senses, Experiental Marketing, Immersive Marketing, Market Research, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.
Jul 29, 2008
Comic-Con Craziness
Posted in: Immersive Marketing, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
So this weekend, Nate, a fellow Premise Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year. According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended.
Jul 24, 2008
The Mashup Round—up
Posted in: Market Research, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
The Premise team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.Jul 23, 2008
A Virus We Hope You Catch
Posted in: Market Research, Premise Observers, Viral Marketing, Word Of Mouth Marketing, Youth Marketing (0) Comments
Premise commissioned one of their Observers to create a cool video about viral marketing to help illustrate the amazing impact it can have on a brand. The team also conducted a small research study on the most common forms of viral marketing that youth encounter and how effective and engaging they perceive them to be.
Page 1 of 1 pages
