Tag: Youth

Jul 19, 2010

Premise Helps Support Pediatric Cancer Research

On September 11, 2010, the Premise team will be running the Max Run in San Diego, CA to help support and raise money for research for the cure for neuroblastoma and childhood cancer.

 

Jun 30, 2010

Premise Boosts Opportunities

Every year BOOST Collaborative hosts the BOOST (best-out-of-school-time) Conference to get after school and out-of-school time professionals together to rejuvenate their passion and boost their direction for quality programming. This year Premise teamed up with The Tiger Woods Foundation and sponsored the 2010 BOOST Scholarship that went out to three women across the country.

 

Jun 18, 2010

Squishies - No Marketing Needed?

Many of us blog, post and talk about how to market to the younger generations, Y and Z. Marketers now use more social media, technology, and mobile campaigns. However, kids are still going to be kids, and certain products aren't going to need all of these newer marketing tactics to saturate the market. I have one word for you: squishies.

 

May 07, 2010

Cricket Captures The Premise Team

The Premise team ventured out of our usual lunchtime routine to head toward the Gaslamp District for some healthy options at the Beach City Market, which happens to be located in Horton Plaza. For those unfamiliar, Horton Plaza is the large shopping center located in the center of downtown.

 

Apr 28, 2010

Obamarketing

President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be condescending, nasty and uninspired, Obama and his campaign team understood (and still understand) how to engage and motivate my generation. Premise discusses why "Yes We Can" worked with Gen Y.

 

Apr 22, 2010

Tell Me Something I Don’t Know

Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.

 

Apr 19, 2010

Reasons to Attend The Ypulse Youth Marketing Mashup

The folks over at Ypulse have created a top ten list of reasons to attend the Youth Marketing Mashup this year. We made some revisions

 

Apr 07, 2010

One Love

Gen Y celebrates diversity. One in three Gen Y'ers are members of a minority group. On issues of interracial dating, religion and homosexuality, we are more liberal than previous generations. In fact, we are the most likely of any generation to self-identify as liberals. Our size, ethnic background, and opinions on diversity are greater and more open than previous generations in the United States. 91% of us believe in interracial dating.

 

Mar 17, 2010

We Are Family

When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.

 

Feb 26, 2010

Rockin’ In The Free World

When you give someone something for free, it's hard to get them to ever pay for it again. This is especially true among the Gen Y consumer. Not only do we expect that product/service to be free but we will research ways to get additional product/services for free.

 

 

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