Tag: Youth Culture
May 16, 2012Youth Marketing Experiences Build Brands
Posted in: Experiental Marketing, Immersive Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Immersive youth marketing experiences build brands. Don't miss Star Wars weekdays at Disneyland!
Mar 17, 2010
We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Jun 09, 2009
Ypulse MashUp Recap Part Deux
Uh, hello?!? Mobile Marketing is soooo 2008! Get with it. This year at the Ypulse Youth Marketing MashUp the big topic was Twitter, and more importantly, are teens using it?Mar 19, 2009
Carl’s Jr. Teams With Rob Dyrdek to Sell Burgers
Some of you may not know Rob Dyrdek as a long time professional skateboarder, but he has become a household name for the MTV generation. First with his successful MTV show Rob and Big and now with his new show Fantasy Factory.Jan 29, 2009
By 2049, robots will rule the world
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
I was sent a link to this video by my office buddy, Jack, who also happens to be the resident marketing strategist here at Premise. I thought it was pretty interesting how quickly technology is changing everything in our world.
Jan 23, 2009
I Like to Play with Legos
If you get the opportunity, check out the new test launch of “Digital Box” by Lego which, when held up to an in-store camera, will superimpose a rendering of the completed Lego model on top of the product box on screen.Jan 16, 2009
Economic Downturn = Spam Upswing
An interesting mobile piece on how not to use sms when targeting youth or any demo for that matter from the New York Times.Jan 14, 2009
Immerse Your Content and Message in the Printed Blog
Posted in: Digital Engagement, Immersive Marketing, Public Relations, Youth Culture, Youth Marketing (0) Comments
In my work at Premise I'm constantly in exploration of innovative new ways the team can immerse brands in the online and real worlds of their targeted consumer cultures. This morning I stumbled upon a cool new media source that is not afraid to be different and it's called The Printed Blog.
Jan 02, 2009
Texting is the new black
Posted in: Digital Engagement, Immersive Marketing, Social Media Marketing, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Over the holidays I noticed something that, while quite evident, always seemed less obvious to me. TEXTING IS THE NEW BLACK!Dec 19, 2008
The (Burger) King Conquers New Territory
Posted in: Entertain the Senses, Experiental Marketing, Immersive Marketing, Market Research, Viral Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
Burger King is full of little viral marketing surprises these days. I mean, who wants to hang out with somebody who smells like they work the fryer at the local BK? Maybe it's just me and my delightfully meat-free lifestyle, but that sounds about as appealing as having my eyelids glued shut.
