Tag: Youth Marketing Agency
Aug 18, 2010Skate. Play. Love.
Premise partners with Sri Sri Ravi Shankar while he spreads positivity and happiness on MTV in Rob Dyrdek's Fantasy Factory on August 23rd at 9:30pm.Apr 22, 2010
Tell Me Something I Don’t Know
Gen Y is confident, always up for a challenge, and has different workplace expectations. They were constantly praised as children, not criticizedunder any circumstances, and were not recognizing as having achievements as superior to another.Apr 13, 2010
Right Here, Right Now
Gen Y wants what they want, when, where, and how they want it! Sounds bratty, privileged and entitled doesn't it? Well it is! MY generation was born into a culture where we can have anything we want, when we want it. This is fueled by parents and society at large. We have been able to customize anything to our liking and we never had to wait too long for it. We treat everything in our life with this attitude.Apr 07, 2010
One Love
Gen Y celebrates diversity. One in three Gen Y'ers are members of a minority group. On issues of interracial dating, religion and homosexuality, we are more liberal than previous generations. In fact, we are the most likely of any generation to self-identify as liberals. Our size, ethnic background, and opinions on diversity are greater and more open than previous generations in the United States. 91% of us believe in interracial dating.Mar 17, 2010
We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Mar 09, 2010
Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
Aug 03, 2009
Premise Welcomes New Vice President Client Services
Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client Services
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