Tag: Youth Marketing
Apr 07, 2010One Love
Gen Y celebrates diversity. One in three Gen Y'ers are members of a minority group. On issues of interracial dating, religion and homosexuality, we are more liberal than previous generations. In fact, we are the most likely of any generation to self-identify as liberals. Our size, ethnic background, and opinions on diversity are greater and more open than previous generations in the United States. 91% of us believe in interracial dating.Apr 01, 2010
Technology
Technology is A Fundamental Part of Gen Y's Existence. Gen Y was born wired. It's embedded in our psychology, so much so that it's our third hand and second brain. We are connected through words, voices and images.Mar 17, 2010
We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Mar 09, 2010
Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
Aug 18, 2009
How Brand Savvy are Tweens?
Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between the ages of 8 and 12. So, you might now be thinking...why the hell do we care what they think? They don't have any money to spend.Aug 03, 2009
Premise Welcomes New Vice President Client Services
Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client ServicesJul 27, 2009
Are Images Of Diversity Important When Marketing To Teens?
Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).Jul 13, 2009
Premise Partner, Gregg Witt Invited To Present At MEGA 2009 On College Marketing Best Practices
Hey world wide web-at-large! I've recently been invited to present at MEGA 2009 College Retailer Conference on college marketing best practices.Jun 30, 2009
Summer Jobbing, Having Some Fun…No
Posted in: Youth Culture (0) Comments
Unlike in Grease, this summer I am not feeling the summer lovin’. Why, you may ask? It is because I cannot, for the life of me, find a job that will pay me.
