Tag: Youth Marketing
Mar 17, 2010We Are Family
When you ask Gen Y who are the most important people in our lives it's not uncommon to hear family and friends in the same sentence. With broken homes and dysfunctional family units, my generation turns to our friends for advice, support and personal therapy.Mar 09, 2010
Got To Be Real
Gen Y wants brands to be themselves - really reveal who they are at the core - and stick to that. We don't want brands to over promise on something they can never deliver. We can smell deceit and dishonesty immediately. So as we say - 'it's best to keep it real'.Feb 11, 2010
An Introduction to our ABC’s of Y and Z Blog Series
Posted in: Company Culture, Market Research, Market Strategy, Youth Culture, Youth Marketing (0) Comments
In our blog series, "The ABC's of Y and Z", we will explore all things Generation Y and a few little morsels of their successors, Generation Z.
Aug 18, 2009
How Brand Savvy are Tweens?
Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between the ages of 8 and 12. So, you might now be thinking...why the hell do we care what they think? They don't have any money to spend.Aug 03, 2009
Premise Welcomes New Vice President Client Services
Premise Youth Marketing, which specializes in integrating brands into youth culture. Announced that Aaron Smith has passed the “cool kid” test and joined the team as VP of Client ServicesJul 27, 2009
Are Images Of Diversity Important When Marketing To Teens?
Eyeingmarketing.com spoke with Premise about multi-cultural diversity and how important being diverse is with teens when it comes to advertising communications (images to be specific).Jul 13, 2009
Premise Partner, Gregg Witt Invited To Present At MEGA 2009 On College Marketing Best Practices
Hey world wide web-at-large! I've recently been invited to present at MEGA 2009 College Retailer Conference on college marketing best practices.Jun 30, 2009
Summer Jobbing, Having Some Fun…No
Posted in: Youth Culture (0) Comments
Unlike in Grease, this summer I am not feeling the summer lovin’. Why, you may ask? It is because I cannot, for the life of me, find a job that will pay me.
Jun 30, 2009
Picture Perfect or Deadly Trend
Picture perfect actors and actresses with gleaming smiles and tight bodies infiltrate every form of media today. Hollywood has always filled itself with men and woman that posses an ‘other-world’ glamor, that’s why they are called stars.Jun 22, 2009
Leggings are not pants
Note: My entry is not completely about the horrid ‘leggings can work as pants’ movement. Rather, the title is what it is simply because I feel like it is my civic duty to inform the public of this fantastic fashion flaw. Girls everywhere, it is not an attractive look, even if you have the legs for it.
