Tag: Youth Marketing

Jun 30, 2009

Picture Perfect or Deadly Trend

Picture perfect actors and actresses with gleaming smiles and tight bodies infiltrate every form of media today. Hollywood has always filled itself with men and woman that posses an ‘other-world’ glamor, that’s why they are called stars.

 

Jun 22, 2009

Leggings are not pants

Note: My entry is not completely about the horrid ‘leggings can work as pants’ movement. Rather, the title is what it is simply because I feel like it is my civic duty to inform the public of this fantastic fashion flaw. Girls everywhere, it is not an attractive look, even if you have the legs for it.

 

Jun 03, 2009

Ypulse MashUp Recap One: Goodbye to Youth

In my overtired perma-22 year old mindset, it somehow slipped my brain that the majority of us at the Ypulse Youth Marketing MashUp are Adults, "serious marketing professionals"

 

Feb 13, 2009

Will you be my Valentine?

What have Hallmark and Hershey's done to us? A marketing scheme to sell candy, cards and flowers has instilled warm fuzzies in the hearts of Americans...Unless you are single. Then February 14th causes panic attacks, paranoia and sleepless nights.

 

Feb 03, 2009

Axed Obama Logos

You may say that waiting until after Obama's historical inauguration to examine some of the campaign logo options is 'a day late a dollar short'. I say nay! Whether or not you care to acknowledge it, the 2008 Obama campaign was far and away the most successful marketing campaign in history.

 

Jan 29, 2009

By 2049, robots will rule the world

I was sent a link to this video by my office buddy, Jack, who also happens to be the resident marketing strategist here at Premise. I thought it was pretty interesting how quickly technology is changing everything in our world.

 

Jan 23, 2009

I Like to Play with Legos

If you get the opportunity, check out the new test launch of “Digital Box” by Lego which, when held up to an in-store camera, will superimpose a rendering of the completed Lego model on top of the product box on screen.

 

Jan 16, 2009

Economic Downturn = Spam Upswing

An interesting mobile piece on how not to use sms when targeting youth or any demo for that matter from the New York Times.

 

Jan 14, 2009

Immerse Your Content and Message in the Printed Blog

In my work at Premise I'm constantly in exploration of innovative new ways the team can immerse brands in the online and real worlds of their targeted consumer cultures. This morning I stumbled upon a cool new media source that is not afraid to be different and it's called The Printed Blog.

 

Jan 02, 2009

Texting is the new black

Over the holidays I noticed something that, while quite evident, always seemed less obvious to me. TEXTING IS THE NEW BLACK!

 

 

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