Tag: Youth Marketing
Nov 18, 2008When Value Meets Values
Posted in: Digital Engagement, Immersive Marketing, Market Strategy, Social Media Marketing, Viral Marketing, Youth Culture, Youth Marketing (0) Comments
The Internet changed lots of things in lots of really neat ways. Now that my overly-general attention-grabbing intro-sentence is out of the way, let’s get down to business, specifically, how the Internet has dramatically changed the way businesses start, operate, and fail.
Nov 13, 2008
Gratification
We all seem to want the “best” or the “fastest” or sometimes even the most expensive products, but I have been finding it hard to reach this goal. About a year and a half ago, Apple released the new MacBook Pro with a new operating system, new screen, etc, etc.Nov 07, 2008
Halloween Costumes Gone Awry!
During my college years it seemed that Halloween became an excuse to go to the bars in your underwear, but now this trend has trickled down to the youngsters and parents are having to navigate their young children away from provocative and overtly sexual Halloween costumes targeted directly at the youth market.Oct 27, 2008
In-game Advertising
Posted in: Digital Engagement, Immersive Marketing, Premise Observers, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.
Sep 29, 2008
To go guerrilla, or not to go guerrilla? That is the question…
Posted in: Guerilla Marketing, Immersive Marketing, Public Relations, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
John, one of our in-house media editors and Premise Observers, sent me a link to this video the other day and it got me thinking about just how risky guerrilla marketing campaigns can really be.
Sep 10, 2008
The End of the Energy Empire? The ban is coming…
I've recently been seeing a lot of coverage around MillerCoors being sued by The Center For Science in the Public Interest (CSPI) over their alcoholic energy beverage, Sparks. Citing the health concerns and that the combination of alcohol and caffeine is dangerous.Sep 02, 2008
Commercializing Childhood
An interesting article providing perspectives on marketing to youth recently posted on towardfreedom.com with Susan Linn forwarded to me by Premise friend Aaron Smith. Agree with a lot of what she has to say, LOVE her statement that refers to marketing of yesteryear like a BB gun and today's marketing like a smart bomb!Aug 27, 2008
The 11th Commandment - Though Shall Facebook
Posted in: Company Culture, Immersive Marketing, Premise Observers, Social Media Marketing, Word Of Mouth Marketing, Youth Culture, Youth Marketing (0) Comments
I had to do a double take when this image caught my eye on Ideate. The Bible is God's Facebook! Well holy cow, I didn't know he needed friends.
Aug 26, 2008
Feet on the Street
Posted in: Company Culture, Immersive Marketing, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
As "they say", you can learn a lot about youth by the shoes on their feet. Without meaning to be hyper judgmental (confession, I am a sneaker freaker), the footwear a person identifies with even more so than other fashion, typically is a direct reflection of their personality, the subcultures they belong too and manytimes a window into their level of influence among peers.
Aug 21, 2008
“The Hills” are alive (with marketing opportunities)!
Posted in: Entertain the Senses, Market Strategy, Targeting from the Inside Out, Youth Culture, Youth Marketing (0) Comments
The popularity of reality television with the youth demographic is no secret. With hits like The Hills, The Real World, Rob & Big, Making the Band, and Run's House MTV has created a world of marketing opportunities for brands looking to catch the ever-wandering eye of tweens and teens.
