Tag: Youth Marketing

Aug 21, 2008

“The Hills” are alive (with marketing opportunities)!

The popularity of reality television with the youth demographic is no secret. With hits like The Hills, The Real World, Rob & Big, Making the Band, and Run's House MTV has created a world of marketing opportunities for brands looking to catch the ever-wandering eye of tweens and teens.

 

Aug 14, 2008

Effective Use of Music in Advertisements

Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television. I opened my eyes and actually watched the commercial, all the while humming along to the tune.

 

Aug 05, 2008

Operation Purple Summer Camp Programs are a Success

Premise teamed up with the National Military and Family Association to provide no-cost, high-energy youth summer camps at isolated military locations, from Guantanamo Bay to Japan. One of the youth participants created a great video of his experience at the Yokosuka camp.

 

Jul 25, 2008

The Mom and The Marketer

It's a fine line to walk: being a mom and being a marketer. I have to balance my instinctive nature to protect my own children from the thousands of impressions that bombard them daily while working on campaigns to engage youth in our client’s product or services that basically are intended to do the same thing. I find myself in a bit of a conundrum at times.

 

Jul 23, 2008

A Virus We Hope You Catch

Premise commissioned one of their Observers to create a cool video about viral marketing to help illustrate the amazing impact it can have on a brand. The team also conducted a small research study on the most common forms of viral marketing that youth encounter and how effective and engaging they perceive them to be.

 

 

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