Blog

Tag: Youth Trends

May 15, 2012

Youth Marketing Public Service Message

Effective Youth Marketing Messages for Tween, Teen and Young Adult Audiences. ESPN X Games Poster for an experiential youth marketing activation. Experiential Youth Marketing Poster

 

Jan 29, 2009

By 2049, robots will rule the world

I was sent a link to this video by my office buddy, Jack, who also happens to be the resident marketing strategist here at Premise. I thought it was pretty interesting how quickly technology is changing everything in our world.

 

Jan 02, 2009

Texting is the new black

Over the holidays I noticed something that, while quite evident, always seemed less obvious to me. TEXTING IS THE NEW BLACK!

 

Nov 20, 2008

Chocoholic!

Do you remember the last time you were craving chocolate? Do you also remember what it felt like when you saw the small variety of good chocolate at the store?

 

Nov 18, 2008

When Value Meets Values

The Internet changed lots of things in lots of really neat ways. Now that my overly-general attention-grabbing intro-sentence is out of the way, let’s get down to business, specifically, how the Internet has dramatically changed the way businesses start, operate, and fail.

 

Nov 14, 2008

Get By With a Little Help From Your Friends

The economic "slowdown" is having a negative impact on most people, especially college students (current and future) who rely on student loans to cover the immediate costs of education.

 

Nov 13, 2008

Gratification

We all seem to want the “best” or the “fastest” or sometimes even the most expensive products, but I have been finding it hard to reach this goal. About a year and a half ago, Apple released the new MacBook Pro with a new operating system, new screen, etc, etc.

 

Nov 07, 2008

Halloween Costumes Gone Awry!

During my college years it seemed that Halloween became an excuse to go to the bars in your underwear, but now this trend has trickled down to the youngsters and parents are having to navigate their young children away from provocative and overtly sexual Halloween costumes targeted directly at the youth market.

 

Oct 27, 2008

In-game Advertising

Pop culture gaming has been chocked full of product-placement and in-game advertising for years. Previously, products like Powerade are statically placed inside the game. Generally, once a game is launched, the ads will never change.

 

Oct 22, 2008

Cha-Cha

I was at a family BBQ last weekend, sitting in my usual spot at the kid’s table, when my 15-year-old cousin whipped out his cell phone and told me to ask him anything. He’s always been “the smart cousin,” and was my source for entertainment at the family functions, so I was more than happy to play along.

 

 

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