Observers Network

Premise Youth Network

Connect with influential youth and their communities

We are all aware that the consumer is always right, and at Premise, we make sure we get it right by targeting from the inside out. We rely on our observers, a global network of the most influential youth and young adults, to help our clients understand what their consumers want out of a brand. The observers have their fingers firmly on the pulse of what's hot now and what's sure to be the next big thing. They provide insights into youth culture, feedback on brands (new and existing), and interact in our campaign process. By involving the observers from strategy to implementation, we deliver programs that are authentic and relevant with your target demographic.

Client shout outs

Premise partner Gregg Witt's presentation was timely and thought-provoking. Our delegates found it very interesting and it successfully motivated these marketers to youth to take a fresh look at what they are (and are not) doing right!"

Wayne Amundson, Campus Stores Canada
Executive Director
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