FAQs

Got Questions?

We predicted what you'd ask and here are the answers

Who is a typical observer?

Observers are between 13 and 29 years old and come from all walks of life. They are smart, creative, confident and not afraid to say what's on their minds. Observers love to experiment with new trends in fashion, sports, technology, art, music and beyond.  Most importantly, an observer likes to have fun.

How do I become an observer?

It's easy. Just mail us a hair sample for DNA testing...Kidding, of course. Just click here to sign up!

What kind of activities do observers participate in?

It's never the same old song and dance in the observers network. There are quick and easy research surveys, trend observations, product and service reviews, word of mouth street teams, brand ambassadors, and specialized campaign engagements. There is always something new and exciting to make it worthwhile. It's fun, it's voluntary and there are no strings attached.

What kind of brands do the observers work with?

There are no limits. Premise works with brands in apparel and footwear, beverage, lifestyle, technology, sports and more.

What is a trend observation?

Just tell us what you see around you everyday. What do you love to do, wear, eat, see, listen to? We want to hear the latest and greatest in your life.

How much time does it take to be an observer?

It's up to you how much of your time you would like to devote to being an observer, however, the more you participate the more rewarding the program can be.

Is there a cost to become an observer?

Absolutely not.

Do observers get paid?

While an observer will never receive a paycheck for their involvement, observers can earn rewards both tangible and intangible for participating in various activities.

If I join the observers, am I obligated to do anything?

Nope. However, if you remain inactive too long , your spot in the program may be given to someone else.

If I join observers, will you give my info to any third parties?

Nope. 'Nuff said.

Client shout outs

Gregg and the Premise team are acutely in tune with how to connect a brand with the Gen Y marketplace in a totally integrated way -- word of mouth marketing, events, digital/online, you name it! There is NOTHING ordinary in their approach. In fact, your head will spin from the ideas they generate! Gregg constantly challenged me to match Premise's creativity and innovation with execution as a vendor/partner. Coming up with some of the coolest, yet "do-able" campaigns I've seen in the space.

Colleen Dempsey, Brickfish.com
National Sales Director
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